News

GoodSport Announces New Flavors and Collaboration

GoodSport, the natural sports drink that’s backed by peer-reviewed published studies to provide rapid and long-lasting hydration and improve performance, has just announced new flavors and a dynamic collaboration.

Glanbia Nutritionals Launches OptiATP

Glanbia Nutritionals has introduced OptiATP, a new optimized form of Adenosine 5-Triphosphate that is stable in low pH/high acid and high heat ready-to-drink beverage processing environments.

Lunazul Tequila Introduces Primero Collection

Lunazul Tequila – the hand-crafted, 100% Blue Weber agave tequila produced under the masterful direction of Heaven Hill Brands partner Tierra de Agaves and Master Tequilero Francisco Quijano – is pleased to announce its Primero Collection, which includes three distinctive expressions: Primero-Cristalino, Primero-Humoso, and limited release of Extra Añejo.

Can Sacred Energy Take Yaupon Mainstream?

Sacred Energy was founded this year by Paul Frantellizzi, a CPG entrepreneur specializing in natural health and wellness foods and supplements, along with his wife and chief brand officer Pamela Peters and business partner Billy Brown, the owner of yerba mate products maker Sol Mate Beverage Group.

KLYR Rum Expands Presence Across Mid-Atlantic Region

KLYR Rum, a super-premium 100% American-made crystal rum disrupting the category, is poised to become a breakout brand as it builds its presence throughout the mid-Atlantic region and amps up its investment in sales and marketing.