NACS: Pepsi Previews Prebiotic Cola, Starbucks Innovations
“This NACS feels different.” Those were the words of Pepsi North America president Mike Del Pozzo last night in Chicago.
News
One Year In, KEY Energy Tweaks ‘A Thousand Little Things’ As It Grows
In the year since launching, Key Energy has evolved its marketing approach, flavor, packaging and fundraising strategies as it grows.
Strategic Investment in CPG: Northhall’s Q3 2025 Report
As early-stage deal flow moderates and mid-sized rounds gain share, the quarter signals a market that is stabilizing at a more sustainable pace - one defined by disciplined capital allocation, selective growth, and investor confidence in category leaders.
Taste Radio: Straightaway ‘Runs Its Own Race.’ It’s Why Costco & Shake Shack Came Calling.
How can a patient, craft-centric mindset give brands a competitive edge? Cy Cain, the founder and CEO of premium RTD cocktail brand Straightaway Cocktails, outlines a strategy rooted in deliberate, thoughtful growth over the pursuit of viral trends, and emphasizes the long-term value of investments in quality and brand integrity alongside partnerships with Costco, Alaska Airlines and Shake Shack.
Starboard Value Takes Stake in KDP Following Peet’s Merger Backlash
Activist investor Starboard Value has taken a sizable share in the soft drink giant, building its stake in the weeks since the $18 billion acquisition of the global coffee conglomerate was announced on August 25.
CGA by NIQ Q3 On-Premise Report: Category and Consumer Trends
The CGA by NIQ Q3 2025 report reveals a dynamic on-premise market reshaping around new spending patterns and shifting category power.
Manna Beverages Lists Nor-Cal Facilities for Online Auction
A week after California drinks manufacturer Manna Beverages shuttered operations and terminated the entire on-site staff, the company’s West Sacramento and Anaheim production facilities are up for sale.
Kylie Jenner’s Sprinter Brand Raises $4M
Kylie Jenner's vodka soda RTD brand Sprinter has secured over $4 million in new investment as part of a $12 million round, according to an SEC Form D filed on Friday.
Inside De La Calle’s Mexican Soda Makeover: More Fiber, Sugar, Fruit
Even as the brand's previously announced pivot from tepache to 'modern Mexican soda' begins to take hold, De La Calle continues to iterate.
A Drink With… Colin Asare-Appiah, Mixologist and Bacardi Trade Director of Culture and Lifestyle
If there’s anyone with an eye for emerging cocktail trends, it’s Colin Asare-Appiah. The mixologist and author doubles as trade director of culture and lifestyle at Bacardi, and has over 20 years of experience mentoring bartenders nationwide.
Target Begins THC Beverage Sales; ‘Monumental Day For The Category’
Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
Prime Sues Más+ by Messi Over False Advertising Claims
The ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.
Taste Radio: How Fiber, Gen X & Juice Shots Factor In The Future Of CPG
Fresh off an exhilarating meetup in London, the team shines a spotlight on some of the standout brands at the event. They also delve into how fiber-forward brands are reshaping categories and why Gen X might be your brand’s unexpected secret weapon. This episode also revisits interviews from our San Diego meetup, including leaders from Sol-ti, Recoup, Innerbloom, Hydr8 and Erva Brew Co.
States of Confusion: Hemp, Cannabis Regulations in Conflict
The growth of the hemp THC business has shined a light on a system that allows the proliferation of legal cannabis in some states while also creating a thriving market for hemp THC beverages in others where cannabis is illegal.