After Record 2025, Vita Coco Doubles Down on Active Hydration
After a "record-breaking year," Vita Coco is seeking to turn strong category tailwinds into sustained growth by doubling down on active hydration.
After a "record-breaking year," Vita Coco is seeking to turn strong category tailwinds into sustained growth by doubling down on active hydration.
The beverage company is set to release over 35 new SKUs across core brands like Dr Pepper, Snapple and GHOST.
Patrick Mahomes-backed functional beverage maker Throne Sport Coffee is ready to build its kingdom in New York, announcing a $10 million funding round and partnering with DSD house Big Geyser for a major push into the NYC metro market this year.
Behind nearly every breakout CPG brand is an early believer willing to write the first check. In this episode, Adam Spriggs of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures, shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands.
High-profile smoothie collaborations with celebrities and other brands have for years been one of the Los Angeles-based boutique grocer's signature items, but in teaming with Function, Erehwon is promising a more health-forward, data driven approach.
Surfside, the spirits-based iced tea category leader, is launching four new flavors as the brand continues its rise from a Northeast favorite to national ready-to-drink (RTD) powerhouse.
After nearly 40 years off the market, legacy Canadian mineral water brand Formosa Springs is returning, relaunching this year under the ownership of Flow Water founder Nicholas Reichenbach.
The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production - grains, hops, glass, sweeteners, packaging, and freight - highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.
It’s the next stage in the brand’s evolution, from sports drink to aid for nursing mothers to a broader emphasis on women’s lives.
A former senior executive at Kentucky-based Bardstown Bourbon Company has filed a whistleblower lawsuit alleging discrimination, retaliation and broader workplace misconduct at the prominent whiskey producer.
Looks like 2025 was a good year to go 'Dutch.'
Suppliers and beverage distributors are hedging their exposure amid an uncertain future for intoxicating hemp.
McDonald’s may have shuttered its beverage-centric, small-format concept restaurant CosMc’s last year, but that doesn’t mean the fast food giant isn’t pursuing other opportunities in the category.
The Seattle Seahawks may have won Super Bowl LX, but the real winner at Total Wine & More was Puerto Rico – or more specifically, Bad Bunny’s halftime performance that sent searches for Puerto Rican beverages skyrocketing.