PepsiCo is facing pressure from an activist investor to make a broad series of strategic changes, including restructuring its beverage division to welcome franchise bottlers back into the fold.
The “de-powderization movement” is underway at Huel, as the British meal replacement brand reaches into the red-hot greens category for its next and widest RTD release.
This week's new product gallery features Spindrift's latest seasonal release, a new budget-conscious line of blends from Tropicana, and SunSip's take on Classic Cola.
The hosts dissect Spindrift’s decision to discontinue its Spiked line and spotlight rising CPG stars Mooski and Painterland Sisters, each of which recently announced major funding rounds. They also preview upcoming Taste Radio meetups in the U.S. and U.K., before taking bites and sips of oat bars, cookies and a Patrick Mahomes-backed coffee brand.
Now touting over $60 million in annual retail dollar sales, “clear protein hydration” producer Protein2o has welcomed in Chris Pruneda as the company’s new CEO, alongside several other executive appointments.
Celsius Holdings is now PepsiCo’s “strategic energy lead in the U.S.,” with the Celsius, Alani Nu and Rockstar Energy brands under its management and PepsiCo distributing the full portfolio in the U.S. and Canada.
Korean soju is one of the top selling spirits in the world, but can that popularity transfer to canned cocktails? Several emerging brands are aiming to find out.
As it turns out, Liquid I.V.'s reveal-turned-fakeout was the brand's way of teasing its deeper presence in the energy drink category with Energy Multiplier.
In this week's batch of reviews, we dive in to two differentiated takes on caffeine -- with both Naked Sparkling Energy and Beekeeper Coffee's Horchata cold brew -- along with Plift's lightly dosed THC sodas.
An early draft copy of a federal bill legalizing consumable hemp products could circumvent the "backdoor" opened by the 2018 Farm Bill.
The San Francisco-based distillery announced today the launch of its first RTD cocktail, a take on a Moscow Mule called the Gold Bar Whiskey ‘Double Gold’. Each 12 oz. can contains ginger, lime, a splash of orange juice and has an 8% ABV.
Costco’s soda selection is getting some new additions. The mass channel retailer has expanded its offerings of Jones Soda Co. CSDs and probiotic soda maker Culture Pop also announced it will be available in all 99 Costco locations in the Northeast.
Kendall Jenner’s 818 Tequila has landed additional investment and named a new CEO.
Aishwarya Iyer, the founder of premium olive oil and pantry staples company Brightland, built one of the fastest-growing premium CPG brands by doing what many startups overlook: putting product integrity, brand trust, and strategic timing ahead of rapid retail expansion.
