Jove alkaline water, a functional alkaline water brand that provides deep hydration for skin and cellular health, has been named the Official Water for Garth Brooks’ highly anticipated Friends in Low Places Bar & Honky-Tonk, which officially opens its doors on March 7 in Nashville, Tennessee.
New Riff Distilling has announced the release of its 8-Year-Old Kentucky Straight Bourbon Whiskey, the distillery’s oldest bourbon yet released and an unprecedented “first fruit” of initial whiskeys set back for further aging.
Award-winning whisky brand Crown Royal returns to the 2024 Houston Livestock Show and Rodeo as a title sponsor to celebrate the rich culture in Houston surrounding the rodeo.
Cobblestone Brands is thrilled to announce the launch of their second spirit brand - Star & Key Rum, a single estate rum from Mauritius.
After 250 years, Brother Barnabas, the innovative monk-turned-brewmaster and face of the iconic Paulaner logo, finally speaks thanks to the power of AI and The A Team in collaboration with Paulaner USA.
Lithios, a brand at the forefront of health and wellness innovation, in collaboration with the esteemed BrandVault360 (formerly Gotham Beverage), is proud to introduce its unique range of lithia-infused mineral seltzers to New York City.
Perfect Hydration Alkaline Water, the high velocity alkaline water and top-choice hydration option for athletes nationwide, will showcase its full portfolio rebrand and new 16 oz. aluminum bottle at Natural Products Expo West 2024, Hall E, booth 5369.
Chargel, a first-of-its-kind, delicious, athletic Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy before any workout with zero caffeine, will showcase its crisp and refreshing packs at this year’s Natural Products Expo West (Booth #172).
FS Drinks launches Simple Boba, its innovative clean label RTD ready-to-drink boba beverage product line at the Natural Products Expo West industry trade show, featuring no high-fructose corn syrup, artificial sweeteners, artificial flavors, artificial colors, or artificial preservatives but plenty of “happy, bouncy, chewy” crystal boba.
SKYY Vodka announces the U.S. arrival of SKYY Vodka & Soda, an effervescent, fresh-tasting premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower, and Lime & Mint, flavors thoughtfully selected to enhance the freshness and flavor of the real SKYY Vodka in the can.
Seattle-based craft soda producer Jones Soda Co. is crossing over into BevAlc with the launch of Spiked Jones Hard Craft Soda, announced yesterday.
To help you navigate all of the beverage-related exhibitors at Expo West 2024, we’ve produced a printable Booth Planner which lists companies both alphabetically and by booth number.
Koe Kombucha, the crowd-pleasing kombucha that’s packed with probiotics and vitamin C to support gut health and immunity, will showcase its full product line at Natural Products Expo West 2024 in Hall E, Booth 5365.
Mananalu -- the sustainable aluminum-bottled water brand founded by actor and ocean activist Jason Momoa -- announces it will be launching its best-selling format, 22-ounce refillable aluminum bottles, in Tahitian Lime and Lilikoi Passion flavors.
