HOIST IV-Level Hydration Announces Latest Blaze Orange Flavor in Collaboration With Realtree
HOIST, one of the fastest growing hydration beverages in the U.S., is thrilled to unveil its latest flavor–Blaze Orange.
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NotCo Announces Rapid Expansion of NotMilk Unsweetened Vanilla and NotMilk Barista Products
NotCo, the fast-growing food tech company with a first-of-its-kind patented AI technology named Giuseppe, announced increased distribution for its two newest NotMilk products – NotMilk Unsweetened Vanilla and NotMilk Barista.
Electrolit Scores Partnership With National Team Soccer Player Michelle Alozie
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – signs professional soccer player, Michelle Alozie as an official hydration ambassador.
Sparkling Ice Brims with Talent With New Vice President, Emilia Tauss
In the latest move by Talking Rain Beverage Company to drive momentum for Sparkling Ice, the number one bestselling sparkling water brand, the company announced Emilia Tauss as its new Vice President of Revenue Strategy Management & Planning.
Tequila Trouble? Exports Fall 4.2% in 2023 As Top End Slowed
Tequila exports dipped last year for the first time since 2009, just as the higher end segments driving years of double-digit growth began to lose steam.
Taste Radio: Gen Z’s ‘Natural’ Power Is Vast & An Early Take On Expo West
Ray shared takeaways from a recent event hosted by private equity firm Manna Tree, including a shift in most important product attributes for consumers of natural brands, and how Gen Z and Alpha’s current spending patterns can inform brands about where to invest their resources.
New Products: C4’s Popsicle Collab, Plus Liquid Death, Mortal Kombucha, HOIST and More
In this week’s new products gallery, C4 teams up with Popsicle to craft nostalgia-inducing energy drinks, Morta Kombucha moves into 16 oz. aluminum cans and Liquid Death continues on its quest to murder thirst by launching new flavors.
LVMH: Cognac Sales Continued to Slow in 2023
Revenue from the spirits and cognac segment of LVMH fell 10% in 2023 as demand for Hennessy continued to wane in the U.S. and China, according to the company’s full year revenue earnings report released today.
Eternal Water Seeks Longevity as It Ramps Up Business
Founded in 2008 by CEO Karim Mashouf, Eternal Water is a natural alkaline bottled water brand which sources and bottles its naturally alkaline spring water from its facility in Walnut Creek, California. The brand’s product portfolio is minimalist, only offering unflavored still water in 600 mL, 1 L, 1.5 L and 2.5 L varieties in single-serve and multipacks.
Podcast Star Dr. Andrew Huberman Takes Majority Stake in Canadian RTD Yerba Mate Brand Mateína
Famed neuroscientist and podcaster Dr. Andrew Huberman, in conjunction with investment firm Tiny, has bought a majority stake in Canadian brand Mateína with plans on bringing its RTD products to the U.S.
FABID’s 2023 Annual Report: Deal Doldrums
For those of you looking for a variety of levels of investment capital, the frustration was real in 2023. Deals were down. That’s the read from the FABID 2023 Annual Report, which hit our screens yesterday.
Data: Non-Alc Bev Sales Slow Down On Softer Pricing
Non-alcoholic beverage sales “remained healthy but moderately decelerated” during the two-week period ending January 13 as faster volume growth was offset by softer pricing growth.
How a New Law May Open Doors for Japanese Shochu
For decades, the Japanese distilled beverage shochu has been mislabeled in the U.S. as Korean soju, but a new law is clearing up the difference for consumers— and clearing a path for category growth.
Sammy Hagar and Guy Fieri Unveil “A Reputation Earned” – The First Comprehensive Creative Campaign for Santo Spirits Tequila Portfolio
Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar’s and partner Guy Fieri’s popular additive-free tequila brand.