King Kongin Expands Distribution With Its latest Release – Queen Kongin
In yet another achievement for King Kongin, a strategic partnership has been forged with SQRL Fuel gas stations, marking a significant expansion in the brand's distribution.
News
De Soi Launches in Select Whole Foods Market Stores Regionally
De Soi, the line of sparkling non-alcoholic apéritifs created by Katy Perry and award-winning Master Distiller Morgan McLachlan, has officially launched regionally in select Whole Foods Market stores.
De Soi Launches at Sprouts Farmers Market
De Soi, the line of sparkling non-alcoholic apéritifs created by Katy Perry and award-winning Master Distiller Morgan McLachlan, has officially launched in Sprouts Farmers Market store locations, as a part of their 90-day Forager Program for emerging brands.
Nutpods Sells to Kroger-Backed MPearlRock
Nutpods, the plant-based coffee creamer brand founded in 2013 by Madeline Haydon, has been acquired by Kroger-backed investment group MPearlRock, the company announced this morning. Terms of the deal were not disclosed.
Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How.
Marcus Sakey, the co-founder of Ritual Zero Proof, spoke about why Diageo invested in his non-alcoholic spirit brand pre-launch, how it became an anchor in an increasingly crowded category, the evolution of its marketing strategy and how he assesses challenges from new and existing brands.
Diageo and Diddy Settle Racial Discrimination Suit
After nearly nine months of an ugly public legal battle, Sean “Diddy” Combs and Diageo have settled disputes over allegations from the music mogul that the brands he collaborated with Diageo on— Cîroc Vodka and DeLeon Tequila— received worse treatment because of his race.
BODYARMOR Sports Drink Expands to Canada, Announces Vlad Guerrero Jr. as Newest Partner
BODYARMOR Sports Drink announced Toronto Blue Jays star first baseman Vladimir Guerrero Jr. as the brand’s newest athlete partner.
100 Coconuts Appoints Monica Fleury as Chief Marketing Officer
100 Coconuts, the leading lifestyle-inspired premium coconut water brand, announces the appointment of Monica Fleury as the company's new Chief Marketing Officer (CMO).
Report: Uber to Close Drizly E-Commerce Alcohol Delivery Platform
Uber has decided to shut down Drizly just three years after acquiring the alcohol e-commerce delivery platform for $1.1 billion, Axios reported today.
Nguyen Coffee Supply Announces Nationwide Launch in Sprouts Farmers Market Stores
Nguyen Coffee Supply, America's first specialty Vietnamese coffee company, announced Sprouts Farmers Market has selected all 3 Vietnamese coffee Ready-to-Drink products to be included in their Innovation Program, launching in more than 400 stores in 23 states nationwide.
NIQ: Off-Premise Spirits Sales Reach $21.1 Billion in 2023; Without RTDs Remain Flat
Off-premise spirits sales hit $21.1 billion in 2023 according to market research firm NIQ. Spirits dollars, excluding ready-to-drink cocktails, remained flat with volume down, showing the significant contribution of canned cocktails to the category.
Nirvana Super is Harris Teeter’s Newest Product
Wellness brand Nirvana Super will now have beverages available at Harris Teeter.
VUUM Marries Protein and Energy with Sparkling Beverage Launch
It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
Brew Dr. Announces Launch of Sipjoy Probiotic Refresher
Brew Dr., is thrilled to announce the launch of Sipjoy, a delicious probiotic refresher at Sprouts Farmers Market nationwide flavored with organic ingredients.