Lavazza Returns as US Open Official Coffee Sponsor
Iconic Italian coffee company Lavazza is returning as the official coffee sponsor for the 2023 US Open taking place this August 22nd- September 10th.
News
Electrolit Announced Partnership With Basketball Influencer Tristan Jass
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces its official hydration partnership with renowned basketball influencer and respected athlete, Tristan Jass, who has amassed a combined six million following across his social platforms.
Where Will Instacart Go After The IPO? Grocery Experts Weigh In
Instacart’s IPO filing last week signaled many things – a bit of upward momentum in the overall IPO market, inklings of the potential direction e-grocery is heading and an unexpected, developing relationship with PepsiCo. But questions still remain about the future direction of the grocery-tech giant’s growth.
Brown-Forman: Global Sales Up 3%; Ad Spend Up on Jack & Coke Launch
Brown-Forman net sales increased 3% to $1 billion in Q1 FY 2024, but took a hit in the U.S. due to slower whiskey sales, supply chain challenges, and rebuilding inventory.
Tech Startup Nets VC Funding To Build Dealcoholization Innovation
The sober curious movement has graduated from buzzy trend to industry mover with brands like Captain Morgan going zero-proof and investment flooding into new non-alcoholic brands. Now, technology companies are…
Canelo RTD Steps Into the Ring, Backed By Spirit of Gallo
The company behind leading ready-to-drink cocktail High Noon is bringing out a new contender: VMC, a tequila-based canned cocktail born from a partnership between world champion boxer Saúl "Canelo" Álvarez, Spirit of Gallo, and Casa Lumbre is set to release next month, the company announced today.
Survey: Sexism in the Whiskey Industry Prevalent
A staggering 70% of women working in the whiskey industry have experienced sexual harassment while on the job, a new survey of over 600 women reports.
Taste Radio: When The Sustainable Path Is A Billion-Dollar Opportunity
Shadi Bakour, the co-founder and CEO of PATH, a bottled water brand that uses refillable aluminum containers, spoke about how he convinced retailers and investors that there was an unmet need for the brand, the game changing impact of relationships with San Francisco Airport retailers and Natural Products Expo West, the value of licensing deals with Barbie and TMNT, and PATH’s $30 million Series A funding round.
Upscale, Multi-Serve & Global: Wolf Spirit Distillery Launches RTDs
With ready-to-drink UPC proliferation nearing 7,000 items, how does an independent spirits company find a niche on the shelf - especially when starting from scratch? For Wolf Spirit Distillery, an Oregon-based spirits producer, the opportunity lies in upscaling a version of a cocktail people already love, and possibly upping the size too.
Bend & Steal American Whiskey Now Available Throughout South Carolina
Firefly Distillery, South Carolina’s oldest and Charleston’s most visited distillery, has now expanded availability of its most premium spirit, Bend & Steal American Whiskey.
Paper For Plastic: PepsiCo Drops Plastic Ring Packaging
PepsiCo is moving on from plastic rings to recyclable paperboard for its 6-pack packages as it innovates its supply chain under its pep+ sustainability initiative.
Spirits: New Releases From Hemingway, Jack Daniel’s, Wolves, Brugal and More
In this roundup of notable new spirits, Colorado-based Root Shoot announces the launch of its first completely locally sourced spirit, Kenny Chesney’s Blue Chair Bay celebrates its 10th anniversary with a new LTO and Jack Daniel’s introduces the latest addition to its Single Barrel Special Release Collection.
Dulce Vida Tequila Kicks Off Sponsorship With Texas Athletics, Texas Exes and Texas Performing Arts
The Austin-raised and award-winning Dulce Vida Tequila announced a multiyear agreement to sponsor University of Texas Athletics, The University of Texas’ alumni association – the Texas Exes – and Texas Performing Arts, giving Longhorns fans, alumni, and fine arts patrons the opportunity to learn about their wide variety of tequilas.
US Open and Aperol Begin New Partnership In 2023
The USTA announced that Aperol, the iconic Italian Aperitivo, has signed on as an official partner of the US Open, beginning with the 2023 event.