Fresh Buzz: Beekeeper Brings “New Voice” to RTD Cold Brew
Does ready-to-drink coffee need a "new voice" for the next generation of consumers? Beekeeper Coffee is aiming to make that case.
News
Monster Energy Continues Commitment to Veterans Through Partnership with Call of Duty Endowment
Monster Energy, a leader in the energy beverage industry, is proud to announce its continued support for veterans through its sponsorship of the Call of Duty Endowment (C.O.D.E.) Bowl IV presented by USAA.
TikTok Shop 101: What the App’s Newest Feature Means for CPG
Although users may primarily flock to TikTok to jump on the latest dance trends, the short video social media platform is seeking to become one of American consumers’ go-to ecommerce destinations with the launch of TikTok Shop.
Introducing Piggyback Legends Series: Alfa Romeo F1 Team Stake Barrel
WhistlePig Whiskey, the leaders in independent craft whiskey, and Alfa Romeo F1 Team Stake are waving the checkered flag on a legend-worthy release that’s taking whiskey to G-Force levels.
Grandpa’s Spirit Distillery First Release: 80-Proof Corn White Whiskey
Grandpa's Spirit Distillery (GSD) announced the release of the first of five planned spirits, its premium corn white whiskey, bottled at 80-proof (40% alc./vol.). This release pays tribute to the founder's East European family history of distilling various spirits.
Introducing Chocolate Liqueur
Forget sinking your teeth into something sweet because this International Chocolate Day, you can sip your dessert with the launch of Baileys Chocolate Liqueur, a decadent chocolate experience that combines two iconic treats – Baileys Original Irish Cream and real Belgian Chocolate.
Tepache Sazón Launches in Binny’s Beverage Depot in Illinois
Just in time for tailgating season, Tepache Sazón, the first commercially-available alcoholic tepache, is now available for purchase at Illinois’ dominant chain of liquor stores, Binny’s Beverage Depot.
Robusta Move: Sang Debuts New Ad Campaign
Sang is ready to bring "Robussin’" to the masses via its new advertising campaign. The ready-to-drink Vietnamese coffee brand is debuting a new video spot today that shows just what happens when a Vietnamese Granny gets her hands on one of the brand's uber-potent brews.
Bombay Sapphire Launches New Limited Edition Botanically-Inspired Label
BOMBAY SAPPHIRE announces a new limited-edition label designed in collaboration with artist Maggie Enterrios, inspired by the 100% sustainably sourced botanicals at the heart of its iconic gin, highlighting the brand’s mission to pioneer a more sustainable future.
Casa Lumbre Debuts “Super Premium” Orange Liqueur
On the heels of launching its ready-to-drink tequila cocktail, Mexican spirits company Casa Lumbre is debuting a new product to compete with the orange liqueurs on the back bar.
Bulleit Frontier Whiskey Brings Its Nationwide Tree Equity Initiative to New York City
To celebrate Bourbon Heritage Month, Bulleit Frontier Whiskey and American Forests brought their Tree Equity commitment to New York City with a vital tree planting.
Former Castle Brands Exec Launches New Spirits Venture, Acquires Whiskey Row
Avalon Spirits Corporation, a new venture from former Castle Brands COO John Glover, has made its first move by acquiring Whiskey Row Bourbon, the company announced late last week. Terms of the deal were not disclosed.
Seraphim Social Beverage Earns Vegan Certification For Non-Alcoholic Botanical Beverage Line
Seraphim Social Beverage, a woman-owned brand, has recently received vegan certification for its line of non-alcoholic botanical blends.
SKYY Vodka Reimagines the Legendary Espresso Martini With Infusions Line Expansion
SKYY Vodka announces the launch of two new expressions to its portfolio, SKYY Infusions Espresso and SKYY Infusions Agave Lime.