While influencer marketing has provided a new path for driving brand awareness, for brands it’s no longer just about paying a celebrity to pose with a product on Instagram. To capture consumers’ attention, dollars and loyalty, digital marketing needs to be omnichannel, with a hand in everything from lifestyle blogs to swipe-up campaigns.
Kelly Criswell, Principal of Mudge, provides a step by step guide to branding and marketing for beverage brands. The presentation took place at Beverage School during the BevNET Live conference.
Kyowa Hakko USA is proud to commemorate the 20th anniversary of its groundbreaking branded ingredient, Cognizin.
Finding the right valuation of your business is not just crucial to fundraising, but affects the long-term health and success of your company for years to come. Join Sarah Foley of Swat Equity and Ryan Williams of FABID as we discuss the risks of going too high or low, how to get to the right number, and to ask your own questions LIVE with the experts.
Kirby, Wy.– Wyoming Whiskey announces the release of National Parks No. 3 and The Grand bourbon whiskies, marking the third iteration of its National Parks collection. The distinct Fall 2023…
SONOMA, Calif. — Pasote Tequila today announced the debut of Still Strength Blanco, a seasonal new tequila that marks a rare portfolio expansion for the Jalisco Highlands label. The new…
Golden Grail Beverages (OTC: GOGY), the proud maker of Spider Energy Drink, is excited to announce its strategic partnership with the iconic American chain, Buc-ee's.
NEW YORK — Roy Danis, President and CEO of Conecuh Brands LLC, announced today that the company has acquired exclusive global sales and marketing rights to Van Gogh Vodka, effective…
As moderate and declining spirit trends in the U.S. continue in 2023, what are some of the factors of the slowdown and what does that mean for the evolution of certain categories and major portfolios?
DETROIT, Mich. – Varchas Spirits, an American, premium bourbon and whiskey brand produced by Michigan-based Shankar Distillers, has launched a new straight bourbon whiskey as a tribute to its home…
FEVANSTON, Ill. — FEW Spirits and Alice In Chains announce today the reissue of All Secrets Known Bourbon, a limited-release expression distilled by FEW Spirits Master Distiller Paul Hletko in…
Lux Row Distillers announced the newest member of the Daviess County Bourbon brand family: Daviess County Kentucky Straight Bourbon Whiskey Finished in Medium Toasted American Oak Barrels. A limited allocation…
BevNET, the leading source for news and insights into the beverage industry, is thrilled to announce the inaugural BevNET Spirits Awards for 2023.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Kara Rubin, a strategic advisor with JPG Resources, who shared her thoughts, questions and feedback with the participants.
