Stars & Stripes & Sips: Beverages Prep for America250
This year's national birthday is a potential business bonanza, with brands like AriZona, Coca-Cola, Monster and others looking to have their say.
News
Taste Radio: A $198M IPO & The ‘Healthy’ Divide. Is CPG Changing?
Once Upon a Farm’s $198 million IPO could signal a new path forward for better-for-you CPG brands — but is going public better than selling to a strategic? We also break down the clash between Kroger’s FoodHealth scoring system and the stricter Non-UPF Verified certification, and what it all means for how “healthy” gets defined at retail.
New Products: Nurri Debuts Creamers; Unwell, Stiller’s Drop New Flavors
This week’s new product gallery features (of course) more protein, courtesy of Nurri, along with a new look for De La Calle, a new Target exclusive from Unwell, and Maison Perrier’s move into sweetened (and functional) sparkling water.
NIQ: 88% of Dry January Participants Stuck With It Through Month’s End
Most consumers who planned to ditch alcohol in January finished strong, according to survey results from market research firm NIQ.
Constellation Brands Announces CEO Succession Plan
Constellation Brands has appointed current board member Nicholas Fink as its new CEO.
Reviews: Mike’s 4-Star Hot Syrup & Spindrift’s Moscow Mocktail
This week's beverage reviews are all about heat and spice, as we pour up new drinks from Mike's Hot Honey and Spindrift.
Marketing: De La Calle Kicks Off ‘Vibrant’ Campaign; Plus Sprite, Celsius
De La Calle is continuing its reintroduction as a modern Mexican soda, kicking off a new brand campaign called "Frutas" that marks a "refreshed chapter" for the company ahead of its national launch with Target this month.
Maison Perrier Launches Functional Sparkling Water
How do you say "functional" in French?
From Alcohol-Free to THC: Drink Monday Bets On Hemp’s ‘Longevity’
As intoxicating hemp aligns with the non-alc movement, Drink Monday is one of the few ANA brands to expand with a THC spirit alternative.
Oatly: Cold Foam, Fiber Innovation Coming After ‘Milestone’ 2025
Oatly's long-awaited rebound finally arrived in 2025, as the company's turnaround strategy yielded its first-ever year of profitable growth, despite a drop in North America sales.
Distribution Roundup: Huxley Goes National, Dutch Bros. Blasts Off
This week, natural energy drink Huxley lands its first national brick-and-mortar retail partner, while Dutch Bros. expands its RTDs.
Coca-Cola: Volume Rebounds As New CEO Calls For More “Speed”
Incoming CEO Henrique Braun is looking to accelerate Coca-Cola’s new product pipeline, telling investors that “we need to get closer to the consumer and improve our speed to market.”
Lance Collins’ Accelerator Revs Back Up as Independent Brand
On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.
Jack & Coke Doubles Down on Convenience with Larger Cans
Jack Daniel’s and Coca-Cola are expanding their ready-to-drink (RTD) line with the launch of 16 oz. single-serve cans for both Jack & Coke and Jack & Coke Zero, signaling how RTDs are searching for incremental growth through convenience retail.