Fitness influencer Ashton Hall’s morning routine has turned into a huge boost for Saratoga Spring Water, and after a viral video last month turbo-charged the brand’s sales, we’re watching for their next move.
Advocating for the federal government to untangle distilled spirits from tariff policy was the major theme at the annual Distilled Spirits Council of the U.S. (DISCUS) conference in Washington D.C. this week.
Is West Virginia’s groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co.
In this week’s new products gallery, we take a look at co-branded launches from Starbucks and Nespresso, Bang and Any Means Possible, and VMI Sports and PEZ. As well, we feature multipack launches from Electrolit and St. Cecilia Soda.
Tilray Brands announced its launch into intoxicating hemp drinks last year, Ty Gilmore, the company's president of North America, chatted about the strategy it is taking to the category.
Clean ingredient energy drink maker Lucky Energy has secured a new tranche of growth capital as it looks to double down in key markets while broadening its team.
Despite announcing a double-digit decline in Q4 net sales on Wednesday, soda maker Reed’s expressed confidence that its de-levered balanced sheet and enhanced financial flexibility will help it return to growth in 2025.
Innovation around low-sugar, plant-based liquid is seeping into an OG better-for-you drink category, and no, we aren’t talking about “Modern Soda” or energy drinks. Today, senior reporter Lukas Southard has all eyes on the smoothies and juices sector.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Rebecca Bernard, the founder of Empire City Brand Builders, who shared her thoughts, questions and feedback with the participants.
Unwell Hydration Kiwi Pineapple Unwell Hydration is the new beverage play from podcaster Alex Cooper (of Call Her Daddy fame) in collaboration with Nestlé. The initial line of three flavors…
Gail Becker has a bold message for CPG entrepreneurs: if your brand isn’t built to truly improve the lives of your consumers, “you should stay the hell out.”
That’s still an ambition over the long term, said Squier in an interview last month, with the forthcoming launch of a new four-SKU line of hemp THC-infused seltzers reflecting how the brand is responding and adapting to practical consumer demands — while trying to adhere to its craft-forward approach.
In the latest new spirits roundup, KOTA liqueur and Pegasus Distillerie release unique herbal liqueurs, Stephen Curry takes a shot at 4,000-day aged whiskey, and Lo Siento's Caliente spices up the Fireball occasion with a cinnamon-infused tequila.
Whiskey has historically been perceived as a man’s drink, but cousins Anna Axster and Wendelin von Schroder are part of the growing number of female brand owners aiming to change that.
