The Expo West Survey: How to Enjoy the Natural Products Super Bowl
Over the past month, BevNET and NOSH tapped contacts from around the CPG industry to get a feel for the pulse of this year’s show as it prepares for kickoff in Anaheim on Wednesday.
News
Pureboost Raises $2.6M in Crowdfunding As Retail Business Expands
Clean energy drink mix brand Pureboost announced it has raised over $2.6 million via crowdfunding from over 500 individuals as it prepares to expand its retail presence this year. Launched in 2018, Pureboost produces powdered energy drinks sold in single-serve stick packs.
Sippin On Indo: Snoop Dogg Enters Cold Brew Coffee
Rap legend and prolific entrepreneur/marketeer Snoop Dogg has stepped into the ready-to-drink coffee space with Indo, which is launching its line of unflavored cold brew, packaged in 12 oz. cans, online this week.
Chlorophyll Water Now Available at all Lazy Acres Market Locations in California
Chlorophyll Water, the first-ever bottled water in the USA to pass and receive the ‘Clean Label Project Certification’ is now available at all Lazy Acres Markets locations in California.
Devil’s Drink: Craft Soda Rises in Craft Beer Country
Devil's Foot Beverage Company has been building a loyal following for its low-sugar, craft sodas in the Western North Carolina region and recently upsized its production capacity to expand in retail across the Southeast.
Green Day: Craft’s Quest to Reclaim Absinthe’s Reputation
Irish pubs may be gearing up for St. Patrick’s Day, but this Sunday marks another green-hued, boozy celebration: National Absinthe Day. The Swiss drink was banned in the U.S. until 2007, and since then its enthusiasts have been working hard to challenge the spirit’s illicit reputation. But have those efforts paid off?
DFA Looks To Younger Milk Drinkers, Partners With Good Culture
Dairy Farmers of America has entered a licensing agreement with cultured dairy brand Good Culture to make a probiotic fluid milk product that hopes to target a younger demographic.
Taste Radio: Mr. Beast & Ed Sheeran Are In The Mix. Not So Sweet News For Some Brands?
On the cusp of Expo West 2023, the hosts highlighted a handful of meetups they’ll be attending at the annual event, including the first for new industry organization MENA CPG. They also discussed a recent study that links health issues to a commonly used sweetener, a platform to build awareness for early-stage brands and a bevy of new products, including two backed by internet and pop music icons.
MHW: “Values-Based” Gen-Z Driving Alcohol Trends; E-Comm Could See More M&A
You’ve heard it before: this year premium plus spirits are here to stay, no- and low-alc will continue its rise, and the RTD boom is expected to shake out new state laws. In addition to those forecasts, the executive team behind MHW, a beverage alcohol importer and service provider, dug into other trends in a discussion on Tuesday moderated by Deborah Brenner, the founder and CEO of Women of the Vine & Spirits.
Pickle Juice Brings Functional Heat with New Chili Lime Shot
Pickle Juice, pioneers in providing scientifically proven methods to prevent muscle cramps and dehydration, is excited to announce the release of Chili Lime as the latest innovation of their 2.5oz Extra Strength Pickle Juice shot.
C4 Smart Energy Takes Focus at SXSW 2023 As The Official Energy Drink Brand
Nutrabolt, owner of one of the fastest-growing energy-drink brands in the United States, C4 Energy, announces C4 Energy’s return to the South by Southwest (SXSW) Conference and Festivals, this time as the Official Energy Drink Brand.
CELSIUS Celebrates Launch of New Fantasy Vibe Flavor With Celebrity Oceanfront Event In Malibu
On Thursday, March 2nd, leading energy drink brand, CELSIUS, celebrated the launch of their newest flavor, Fantasy Vibe, with a stunning oceanfront event, attended by notable names such as Landon Barker, Victoria Justice, Delilah Belle Hamlin, Tessa Brooks, Jordyn Jones and Jasmine Sanders.
Expo West Preview: Alt-Milk Innovators Build Around Clean Ingredients, Baristas
Fueled by widespread acceptance for both almond and oat milks, plant-based milk continues to scale at a healthy clip, expanding dollar sales 9.1% through January 23, according to data from IRI.
Mela Water to Debut at Natural Products Expo West
Mela Water, a line of bold, crisp and naturally sweet watermelon water, is set to make a splashy debut at Natural Products Expo West in its backyard of Southern California, March 8-10th.