The on-premise beverage landscape is quietly being reshaped, and the winners aren’t always where you’d expect. In the December 2025 NIQ x BevNet Quarterly Update, new data reveals how shifting venue dynamics, changing drink preferences, and evolving consumer intent are redefining what success looks like behind the bar.
There’s a new energy drink on the market encouraging consumers to have a laugh about dying – and no, we don’t mean Liquid Death. Titan Casket, a Massachusetts-based direct-to-consumer coffin retailer, is getting into the energy drink space with Awake.
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
As 2026 approaches, the Taste Radio hosts explore why uncertainty may actually favor emerging food and beverage brands. From changing definitions of value and retailer innovation to AI-driven discovery and standout new products, the episode highlights where real opportunity is taking shape in CPG.
Rather than signaling a death knell, the impending restrictions on hemp-derived THC drinks has spurred industry leaders to regroup, organize and take on the challenge of saving the category.
Build in your backyard and own a territory before widespread, national expansion. These cliches are often at the core of emerging brands’ growth strategies and for good reason. But finding independent retail accounts can have its limitations and ensuring these are high visibility and high loyalty partnerships is essential.
Protein drinks are primed for next-gen disruption, like the ones seen in this week's reviews of Unwell's category debut and Urban Remedy's latest organic shake.
Spindrift and its new owner, Gryphon Investors, spoke at BevNET Live about plans to turn the company into a $1 billion business.
Stateside Brands, the company that kicked off the vodka-spiked iced tea trend, is now adding vodka to another beverage: the sports drink.
In this replay of a 2023 Taste Radio interview with Poppi founders Allison and Stephen Ellsworth – recorded when the BFY soda brand was still firmly in disruptor mode – you’ll hear the blueprint for PepsiCo’s $1.95 billion acquisition years before it happened: a brand that tastes great, moves at the speed of culture, wins both online and in-store, and boldly reclaims the word “soda.”
It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.
With the federal ban looming, the future of hemp beverages continues to be litigated by individual states, with New Jersey and Ohio each taking different tracks to manage the explosive growth of hemp-derived THC drinks.
Backed by a new investment partner, Laird Superfood has big plans for expansion. The Colorado-based brand is working with Nexus Capital to build a superfood platform.
As the year ends, BodyArmor is preparing for new leadership.
