News

Jameson Distillery Arrives in NYC For First Time

Starting August 26, Jameson Irish Whiskey is giving Americans the chance to experience its award-winning Dublin Bow St. Distillery right here in the U.S. for the first time, taking over New York City’s iconic Hudson Yards for two weeks. 

818 Tequila Announces Launch of Eight Reserve by 818

818 Tequila, the award-winning Tequila brand founded by Kendall Jenner, announced the launch of Eight Reserve by 818 – an ultra-premium Añejo Reserve that will be available for purchase in September.

Keurig Dr Pepper, Bang Talks Fall Apart

Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.

Spirit of Gallo Expands Tequila Offering Through Partnership with Komos

As tequila sales continue to outpace all other traditional spirit categories*, Spirit of Gallo has announced a strategic investment in the Tequila Komos brand, the highest-rated tequila portfolio, assuming U.S. distribution rights effective immediately. 

KDP, Bang Reported to be in Acquisition Talks

Keurig Dr Pepper (KDP) is in discussions to acquire Bang Energy from Vital Pharmaceuticals Inc. (VPX), according to reports this week, with sources placing potential valuations between $2 to $3 billion or more.

Electrolit Names Christian Patiño Webb as CEO

Hydration beverage producer Electrolit has named former Red Bull senior director of marketing Christian Patiño Webb as its new CEO. Patiño Webb comes to the company from Unilever, where he served as VP of marketing for SmartyPants Vitamins.

Greenbar Distillery Adds ‘UnSpritz’ to Portfolio of RTDs

Greenbar Distillery, Los Angeles’ first distillery since Prohibition and home to the world’s largest portfolio of USDA certified organic spirits, has created a non-alcoholic version of its popular Hibiscus Spritz.

Pepsi Gears Up For 2022 Football Season With New Pepsi Gametime Fridge TV

On the heels of renewing its nearly four-decade partnership with the NFL earlier this year, Pepsi is making sure fans everywhere know football watching is #BetterWithPepsi and can unapologetically enjoy their favorite fall pastime with an ice-cold Pepsi Zero Sugar.