T-Pain’s NXT LVL Gamer Shot Enters C-Store Exclusive with 7-Eleven
Takeover Industries, the parent company of award-winning NXT LVL products, announced that participating 7-Eleven stores have begun selling T-Pain’s NXT LVL Gamer Shot nationwide.
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Bear’s Fruit Launches Probiotic Sparkling Water, Opens New Facility
This month, the New York-based company launched Bear’s Fruit Sparkling Water with Probiotics, its first non-kombucha line. According to co-founder Amy Driscoll, the functional sparkling water line has been in development for over two years.
FDA Issues Misbranding Warning to H2 Beverages
In June, the Food and Drug Administration (FDA) sent a warning letter to H2 Beverages over misleading health claims and misbranded labels of the hydrogen-infused beverages.
Southern Glazer’s Wine & Spirits Announces National Distribution Agreement with El Tequileño
Southern Glazer's Wine & Spirits (Southern Glazer's) — the world’s preeminent distributor of beverage alcohol — announced that it is expanding its distribution agreement with El Tequileño, Mexico’s Best Kept Secret. After launching with Southern Glazer’s in the U.S. three years ago, the highly awarded Mexican brand has experienced significant growth across 22 U.S. markets. This new agreement will expand availability of El Tequileño across all Southern Glazer’s markets in the U.S.
Marquis Expands Into All 7 Erewhon Retail Locations
Marquis, the innovative beverage brand on a mission to change the way consumers drink caffeine, announced the launch of a new partnership with luxury supermarket chain, Erewhon Market. Marquis’ full portfolio of better-for-you tri-blend caffeinated beverages are available for purchase at all Erewhon store locations across Southern California and online at erewhonmarket.com. This marks a year of continued triple-digit growth for Marquis, with plans to meet consumer needs in the energy and tea beverage categories as BevNet reports a +13.7% increase in demand for energy drinks and a +4.4% increase in coffee/tea varieties.
Chlorophyll Water Now Available at Healthy Living Market and Cafes
Chlorophyll Water, the first-ever bottled water in the USA to pass and receive the ‘Clean Label Project Certification’ is now available at Healthy Living Market and Cafes in the Northeast.
HOP WTR Verified as Non-GMO
HOP WTR adds more merits to its non-alcoholic sparkling brew, receiving official certification from the Non-GMO Project after a rigorous vetting process. All HOP WTR products are enhanced with mood boosting adaptogens and contain no calories, no carbs, no gluten, no sugar and now (officially) Non-GMO.
Nosotros Tequila Releases Madera Collection
Nosotros Tequila and Mezcal announces the release of Nosotros Madera, the first member of the brand’s Madera Collection, which will feature Añejo tequilas aged in unique ways. Our path to Madera began with a simple but thrilling idea. And as with everything we have done so far, we knew that our signature blend of patience, meaningful relationships, and a tolerance for risk could help get us there.
Four Sigmatic Launches Think Cold Brew Ground Coffee
Four Sigmatic, the functional coffee pioneer known for upgrading everyday essentials with nutrient-dense ingredients, launches Think Cold Brew Ground Coffee to support cognitive function and mental well-being to satisfy cold brew drinkers year-round.
ROMR Enters Beverage Market With Full Line of Natural Wellness Shots
ROMR, a new lifestyle beverage brand from Alliance Consumer Group (ACG), has entered the marketplace with a full line of functional 3.0-oz. wellness shots designed for the active lifestyle. Each of the six all-natural shots was developed to produce a specific outcome for consumers, including Energy, Immunity, Digestion, Focus, Hydration, and Sleep. Two years in the making, the ROMR line is a dietary supplement, packed with a synergistic blend of natural ingredients. The recurring usage of the ROMR wellness shots is meant to help consumers reach their goals, becoming the best complete version of themselves.
Former Lenny & Larry’s CEO and Omnium Consultant Join Key Positions at Boba Bam
Boba Bam, with sales of more than 24 million boba drinks since its instant boba drink kit’s introduction to the market in July 2021, announces the addition of two new members to its management team.
Maestro Dobel Tequila Debuts Limited Edition Maestro Dobel 50 Bottle Stoppers In Collaboration With Mexico City-Based Studio Onora
Maestro Dobel, creator of the world's first cristalino tequila, proudly announces the launch of the first of three limited edition Maestro Dobel 50 bottles in collaboration with Mexico City-based design studio Onora. Renowned for their work with Mexican artisans to revive traditional craft techniques, Onora has engaged third generation artisan Pablo Pérez Martínez, from the village of Xalitla, Mexico, to artfully reimagine the bottle stopper of the extra añejo cristalino tequila.
OUNCE WATER Reorganizes for Growth; Roger Wood Appointed CEO & Board Member
The premium bottled water company Ounce Water, Inc. founded by actor Theo Rossi has reorganized, with trustee holding corporation representing Rossi’s ownership rights, and formal board of directors assuming managerial responsibility for the popular celebrity water brand. Veteran international marketer Roger Wood will serve as independent board director and CEO, guiding the company to its next phase.
Ultima Replenisher Introduces Tropical Variety Pouch
Ultima Replenisher, a daily performance drink, water enhancer, and all around refresher that’s loaded with broad spectrum electrolytes and trace minerals without any sugar, calories, or carbs, announced the launch of a Tropical Variety Pouch packed with flavors including NEW Passionfruit, Blue Raspberry, Pink Lemonade, and Watermelon.