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GREY GOOSE Essences Teams Up With Recording Artist Kehlani For Second Annual ‘In Bloom’ Concert GREY GOOSE Essences Teams Up With Recording Artist Kehlani For Second Annual ‘In Bloom’ Concert

GREY GOOSE Essences Teams Up With Recording Artist Kehlani For Second Annual ‘In Bloom’ Concert

by Press Release,

GREY GOOSE Essences, the line of low-calorie* vodkas infused with real fruit and botanical essences, is thrilled to announce GRAMMY-nominated singer-songwriter Kehlani as the headliner for its second annual "In Bloom" experience. On July 10th in New York City, Kehlani will immerse fans in the brand's blooming natural world with a rooftop concert performance. Singing beloved classics and new music from her latest LP "Blue Water Road" live for the very first time, the global event will be made available to NYC-based fans aged 21+ on a first come, first serve basis and experienced by even more virtually, via a specialty YouTube livestream.

BLK & Bold Heads into RTD with Cold Brew Coffee Launch BLK & Bold Heads into RTD with Cold Brew Coffee Launch

BLK & Bold Heads into RTD with Cold Brew Coffee Launch

by Brad Avery,

Specialty coffee roaster BLK & Bold is taking its first step into the ready-to-drink sector with the launch of its canned cold brew coffee line, which is rolling out to Target stores nationwide this month. Founded in 2018, the Des Moines-based brand has established itself as the first nationally distributed Black-owned coffee and tea company in the U.S., selling its whole and ground beans in over 6,000 retail stores, including Target, Albertsons, Vons, Whole Foods and Shop Rite.

Optimum Nutrition AMIN.O. Energy Sparkling Launches Series of ‘Summer Fridays’

by Press Release,

For many Americans, Friday, June 3, marked the first of a series of "Summer Fridays" – hours-adjusted workdays designed to encourage work-life balance in a season known for warmer weather, physically active lifestyles, social events and travel. Sharing new survey results and working with an influential voice for young professionals, leading performance nutrition brand Optimum Nutrition speaks out on the need to stay energized and hydrated with Optimum Nutrition AMIN.O. Energy Sparkling for everywhere the longer summer days lead us.

Health-Ade Launches ‘Get That Good Gut Feeling’ Campaign

by Press Release,

Leading kombucha brand Health-Ade announces the launch of its “Get That Good Gut Feeling” campaign in partnership with Emmy-award winning illustrator and animator Mike Perry and full-service agency Zambezi. Through easily digestible education, robust storytelling, and bold animations, the campaign celebrates the improved physical and mental well-being the probiotics in Health-Ade Kombucha promote. "Get That Good Gut Feeling” will incorporate Health-Ade’s beloved family of refreshed characters from some of their most popular flavors, feel-good headlines, and quirky designs that visually evoke joy to show how the secret to a happier gut is just one sip away.

Cascade Hollow Distilling Co. Launches Cascade Moon 15 Year Old Barrel Proof Cascade Hollow Distilling Co. Launches Cascade Moon 15 Year Old Barrel Proof

Cascade Hollow Distilling Co. Launches Cascade Moon 15 Year Old Barrel Proof

by Press Release,

To many whisky aficionados, the term "Barrel Proof" is synonymous with high proof, premium whisky offerings, regarded for their quality. Cascade Hollow Distilling Co.'s General Manager and Distiller Nicole Austin is challenging that perception with the release of Cascade Moon 15 Year Old Barrel Proof, which is launching in select U.S. markets this month.

NielsenIQ Acquires On-Premise Data Firm CGA NielsenIQ Acquires On-Premise Data Firm CGA

NielsenIQ Acquires On-Premise Data Firm CGA

by Jessica Infante,

Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009. Financial terms of the deal were not disclosed.

KUL MOCKS Expands Craft Mocktail Line and Its Distribution

by Press Release,

KUL MOCKS ready-to-drink alcohol free cocktails are infused with spirit notes to keep the party going. Uniquely created with health and wellness in mind, KUL MOCKS drinks are 50 calories or less without sacrificing any taste. Through a unique Zero Proof Process, KUL MOCKS are 0.00% ABV, gluten free, non-GMO, caffeine free and contain nothing artificial.

Brad Paisley’s Bourbon Is On A Bumpy Ride. And, That’s A Good Thing. Brad Paisley’s Bourbon Is On A Bumpy Ride. And, That’s A Good Thing.

Brad Paisley’s Bourbon Is On A Bumpy Ride. And, That’s A Good Thing.

by BevNET.com Staff,

This week, country music superstar Brad Paisley joined the podcast to discuss his foray into the spirits business as the founder of American Highway Reserve, a uniquely crafted, super-premium bourbon. Paisley explained why product positioning was determined as the brand was developed, communicating the production story to consumers, why his name isn’t on the label and his ultimate vision for the bourbon.

OLIPOP Announces Partnership With Illumination’s Minions; Launches Limited-Edition Banana Cream Flavor

by Press Release,

Functional soda brand OLIPOP today announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed to the global theatrical release of the new Illumination film, Minions: The Rise of Gru, on July 1, 2022. The new flavor is now available online at www.drinkolipop.com. Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, will also be selling single cans in select markets starting June 16, 2022.