News

Michigan-Based Blake Farms Launches Line of Cold-Pressed Juices

Blake Farms is expanding its product offerings with the launch of Blake’s Cold-Pressed Juices, a line of fresh fruit juice produced onsite at its farm in Armada, Mich. Blake’s Cold-Pressed Juices will be sold at metro Detroit specialty independent stores beginning June 10 and at all Blake’s locations with further distribution plans to other counties soon.

Jeff Arnett and Company Distilling Announce Grand Opening Details for First Newly Constructed Distillery

Company Distilling announced the official Grand Opening weekend of their first newly-constructed distillery in Townsend, Tennessee on July 8-10. Throughout the weekend, guests can expect to experience live music, enjoy a cocktail, and tour the facility. The full product portfolio for Company Distilling will also be available to sample, including their Straight Bourbon Whiskey finished with maple wood, which hit the shelves last November as their inaugural offering. 

Wize Spirits Launches New Nostalgia-Inspired Summer Flavour

With summer just around the corner, Canadian better-for-you RTD company Wize Spirits - known for its throwback inspired premium vodka sodas - launches a new flavour: Cotton Candy Lemonade. This flavour launch comes as an addition to the success of its retro inspired Nostalgia Series - Citrus Mist, Root Beer, Vanilla Cola, Cream Soda, Orange’sicle, and Grape’sicle - and will be the 7th flavour added to the line-up.  

Granny Squibb’s Announces Newest Flavor: Porter’s Peach

Granny Squibb’s Organic Iced Tea announced the release of its newest flavor, Porter’s Peach. Further solidifying their commitment to growth in New England with a portion of sales going to their newest philanthropic partner the Dana-Farber Cancer Institute and the Jimmy Fund, and expansion into Roche Bros.

Bushmills Irish Whiskey and TV Series Peaky Blinders Launch New Whiskey Collaboration

By order of the Peaky Blinders, Bushmills Prohibition Recipe Irish Whiskey has arrived. In collaboration with Endemol Shine North America (a Banijay company), and Caryn Mandabach Productions (Peaky Blinders' official brand owner and series producer), Bushmills Prohibition Recipe comes to market as the latest business venture from the renowned Shelby Company Ltd.

LEVIA Celebrates PRIDE With Launch of Limited-Edition PRIDE Label and Donation To Transgender Emergency Fund

LEVIA, a top selling cannabis-infused seltzer, is proud to announce the debut of its latest limited-edition offering, in honor of PRIDE month. Hitting shelves throughout Massachusetts later this week, the limited-edition pride can features original artwork from Hailey Bonia of Flourish Artistic Services, a Massachusetts digital designer and muralist who designed the artwork with one goal in mind, ensuring the display resonated with each member of the LGBTQ+ community.

Vita Coco Introduces Coconut Juice

Leading coconut water brand Vita Coco is transporting your tastebuds to the tropics with the launch of its boldest-flavored coconut water yet. Vita Coco Coconut Juice, the brand’s first juice offering, is available June 2 right in time for summer sipping.

Brisk Launches Brisk Dragon Paradise Sparkling Iced Tea, Available Exclusively at Taco Bell Nationwide

Brisk, the category-leading iced tea brand known for its refreshing and innovative flavors, is partnering with long-standing partner Taco Bell to officially launch Brisk Dragon Paradise Sparkling Iced Tea, the brand's first-ever sparkling tea. The unique product innovation combines mouth-watering tropical fruit flavor with plenty of fizz for the ultimate taste adventure and has already started rolling out at Taco Bell locations nationwide.

Kyäni Launches Electrolyte Drink Mix

Kyäni, Inc., an internationally recognized health and wellness company, announced the launch of Kyäni Electo— a first-of-its-kind electrolyte drink mix that features a combination of electrolyte minerals to support hydration, and a proprietary NR-8 polyphenol blend to support nitric oxide regeneration.

Electrolit Launches Its 2022 Summer National Media Campaign

Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality ingredients – announces the launch of its national multi-channel media campaign this summer with a revamped ad strategy. The campaign will span over a variety of mediums to reach a greater audience and showcase the benefits of Electrolit products.

Monster Energy Introduces Watermelon to the Rehab Monster Lineup

With the new wave of energy imitators flooding the beverage category, Monster Energy continues to lead with delicious innovations that aid in the recovery from rough nights and early mornings. Joining the Rehab Monster lineup is the popular summertime staple, watermelon. Not only does it serve as a delicious refreshing drink, but it's also packed with added functional benefits to restore energy and conquer fatigue.

SOS Hydration Now Available at Sam’s Club

SOS Hydration, an electrolyte replacement drink that’s as effective as an IV, is now available at Sam’s Club online and in-store at 34 locations in California and Nevada. Formulated by a doctor at one of the nation’s top hospitals; a British Champion runner, and a retired military medical officer, SOS Hydration is the perfect daily hydration, immunity, and vitamin booster.

Tip Top Proper Cocktails Launches ‘Summer Classics’ 8-Pack

Atlanta-based Tip Top Proper Cocktails is thrilled to announce The Summer Classics Variety Pack, a brand-new 8-pack of their brightest, most summery cocktails. The Summer Classics Variety Pack launches today, just in time to kick back and kick off summer, as these quintessential crowd pleasers pair perfectly with anything from sprinklers to barbecues, pools to parks.