The premium bottled water company Ounce Water, Inc. founded by actor Theo Rossi has reorganized, with trustee holding corporation representing Rossi’s ownership rights, and formal board of directors assuming managerial responsibility for the popular celebrity water brand. Veteran international marketer Roger Wood will serve as independent board director and CEO, guiding the company to its next phase.
Ultima Replenisher, a daily performance drink, water enhancer, and all around refresher that’s loaded with broad spectrum electrolytes and trace minerals without any sugar, calories, or carbs, announced the launch of a Tropical Variety Pouch packed with flavors including NEW Passionfruit, Blue Raspberry, Pink Lemonade, and Watermelon.
Chiki Chiki Boom Boom, the first tropical water brought from Ecuador is now available in over 70 Fresh Thyme locations throughout the U.S. At Fresh Thyme they have a genuine desire to help people live better and healthier lives and Chiki’s low sugar and pure ingredient tropical water is an ideal match for its community. Fresh Thyme customers will be able to enjoy the Classic, Lemon, Strawberry, Lemon, Mango, and Passion Fruit flavors.
Boxed Water Is Better – the most renewable packaged water alternative to plastic bottles – is helping SoulCycle riders hydrate sustainably. SoulCycle, the premier boutique studio, is expanding their sustainable lifestyle efforts to include Boxed Water to help meet their aggressive climate goals, which includes becoming 100% carbon neutral in 2024.
Shire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the company said it intends to fulfill its remaining paid orders but is no longer accepting new sales and will cancel outstanding unpaid orders.
Trinity River Distillery announces the hiring of its new Master Distiller, Brett Luchesi. Brett has been a part of the industry for 11 years, starting out with Ballast Point Brewing and Spirits in San Diego, CA. He has played crucial roles in distillery build outs, design, layout, process piping, recipe formulation, spirit portfolio growth, large alcohol brand acquisitions, distillery consulting, and process efficiencies. His dedication and craft have been recognized and awarded nationally and internationally. “I am thrilled to be a part of Silver Start Spirits,” Luchesi states. “It's a tight knit team, they share my values in doing this the right way and making the highest quality products possible. My family and I are excited to be a part of the Fort Worth community."
Shand Import LLC, an experienced importer of brands such as Duncan Taylor Scotch Whisky and Black Bull Blended Malt Whisky, announces the launch of Shand Import Distribution in California. Based in Los Angeles, Shand has cultivated a catalog of rare and specialty boutique spirits, imported from around the world, and now available for distribution to retailers throughout the state of California.
A band on the cusp of its heyday and a tugboat pulling large ships out of port. Buchi co-founder and CMO Zane Adams uses these two analogies to bookend his brand’s history.
PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."
Numerous CPG food & beverage brands have taken to social media this week to announce their selection to participate in 7-Eleven’s 2022 ‘Brands with Heart’ program. For the fourth year, the 7-Eleven, Inc. Brands with Heart campaign enables brands to enter the c-store retail channel by introducing their products to 7-Eleven, Speedway, and Stripes consumers nationwide. According to a press release, the convenience store giant strives to “diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers.”
Lexington-based RD1 Spirits is excited to officially announce and welcome The Les Masters Band and George Stearman as their newest partners and Brand Ambassadors. RD1 Spirits will have unique, specialty cocktails at each of the band's performances, along with promotional posters.
Brother's Bond Bourbon has launched its first limited-release Brother's Bond Original Cask Strength Bourbon, available via ReserveBar pre-sale.
Blue Run Spirits announces the release of Golden Rye Whiskey Batch 2, now available online and at spirits retailers across the U.S. and Canada. Golden Rye Whiskey Batch 2 was born from the same distillation that brought us Golden Rye Batch 1, which was released in September 2021, winning a Gold Medal at the San Francisco World Spirits Competition.
Global spirits company Casa Lumbre, known for its innovation and award-winning spirits, debuts Contraluz Cristalino Mezcal in the US. This category-disruptive spirit sits at the intersection of modernity and tradition, targeting a new generation of ultra-premium spirit drinkers. In 2016 Casa Lumbre unveiled the first application of the cristalino process - never before used in the mezcal category – and until now, this new chapter in the rapidly evolving agave spirits category was only available in Mexico.
