After announcing the closing of a $29 million Series B funding round on Thursday, performance energy drink brand A SHOC is looking to increase brand awareness and fuel its expansion with the support of its expanded athlete investor team, according to CEO Paul Nadel.
AtlantaFresh Artisan Creamery’s case against Whole Foods Market is moving forward after U.S. District Judge Thomas W. Thrash denied Whole Foods' motion to throw out a $15 million breach of contract lawsuit. The case alleges the natural grocery chain prematurely and ‘abruptly’ broke a seven-year distribution contract with grass-fed dairy producer AtlantaFresh Artisan Creamery and caused the business to go under.
In this week’s roundup of new product launches, ZOA Energy expanded its energy drink line with the launch of 12 oz. cans, Nuun re-launched its functional hydration portfolio and Q Mixers debuted two non-carbonated mixers just in time for warmer weather. Plus, sparkling water brands Aura Bora and AHA both added new flavors.
Just in time for summer, Onda, the award-winning tequila seltzer brand co-founded by Shay Mitchell, has launched 4-packs of the two fan favorite flavors from their Paradise Collection, Mango and Pineapple.
Performance energy drink brand A SHOC announced today it has closed a $29 million Series B funding round backed by existing investors and a roster of celebrity athletes.
Category is… Cocktails & Mocktails! World of Wonder and RuPaul, the multiple Emmy-award winning team behind the “RuPaul’s Drag Race” global franchise, are serving up the light, love and laughter of “RuPaul’s Drag Race” with House of Love, direct-to-consumer canned cocktails and mocktails. A collaboration among World of Wonder, RuPaul, and SVEDKA VODKA founder Marina Hahn, this line celebrates everyone who lives life with pride. Pre-sales start April 15; sales begin May 20.
In this week's Distribution Roundup, craft mocktail brand Jeng partners with beer distributor Sarene to service the East Coast, while Alkaline88 targets fitness and nutrition retailers via Europa Sports, plus news from Wynk, RISE Brewing Co., Poppilu, Play Mode and Rowdy Energy.
Spirited Hive, a new line of ready-to-drink craft cocktails made with quality spirits, all-natural ingredients and organic honey, has been named the exclusive ready-to-drink cocktail of Major League Soccer’s Nashville Soccer Club. Debuting May 1 at GEODIS Park, the club’s new home and largest soccer-specific stadium in the U.S. and Canada, Spirited Hive will be available at two standalone bars and throughout the stadium’s bar carts.
Breakthru Beverage Group, a leading North American beverage distributor with operations and affiliates in the U.S. and Canada, today announced it has named Erin Engels to the role of Vice President, Strategy & Corporate Development. Engels will manage the development and continuous evolution of Breakthru’s multi-year strategy with initiatives that support innovation and growth and provide partners increased data insights and expertise.
Austin, Texas-based RTD cocktail brand Canteen Spirits has hired industry veteran Brian Smith as its new Chief Sales Officer, charged with leading the brand’s national expansion; Zach Rueda, chief brand officer of Massachusetts-based flash frozen coffee capsule producer Cometeer, has stepped away from the company.
General Mills announced its venture capital arm, 301 INC, will invest a combined $15 million into two early-stage venture capital funds, Fearless Fund and Supply Change Capital. These investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and female food entrepreneurs.
The world’s #1 tequila announced the launch of its first-ever Cristalino: Jose Cuervo Tradicional Cristalino. First released in Mexico, the new expression is now available nationwide in the U.S. Combining more than 225 years of trusted tequila expertise and craftsmanship with modern innovation, Cuervo’s entry into the Cristalino category is poised to bring this emerging tequila expression to the masses. As the original 100% agave tequila, Jose Cuervo Tradicional remains on the forefront of product innovation, releasing new expressions that deliver on quality and taste.
LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy collection is the long-awaited clean-caffeine addition to their original Sports Recovery product, FITAID, boosted with 200mg of caffeine from green tea. The FITAID Energy + Sports Recovery blend is naturally sweetened with only 15 calories, no sucralose, no aspartame, no fillers, and no synthetic caffeine. Available in four electric flavors: Mango Sorbet, Peach Mandarin, Blackberry Pineapple, and an online exclusive Raspberry Hibiscus, FITAID contains no artificial flavors or colors.
Peruvian Pisco is a clear, all-natural spirit made from 100% grapes by single-distilling freshly fermented natural wine. It is the national spirit of Peru and, per its Denomination of Origin, can only be produced from 8 grape varieties, grown across 5 coastal southern regions of the country.
