News

Pickle Juice Partners With AATAC to Expand Growth and Product Distribution

by Press Release,

Pickle Juice, the all-natural way to stay hydrated and stop muscle cramps, has recently announced its partnership with AATAC (Asian American Trade Association’s Council). AATAC’s network comprises one of the nation’s largest associations of convenience stores, gas stations, and general retail outlets representing over 80,000 locations. AATAC has been an important part in launching dozens of new products into the convenience and general retail channels, several of which are now considered to be some of the most successful checkout lane products of the past decade.

Westland Distillery Releases Colere Edition 2 Single Malt Whiskey Westland Distillery Releases Colere Edition 2 Single Malt Whiskey

Westland Distillery Releases Colere Edition 2 Single Malt Whiskey

by Press Release,

Westland Distillery’s Outpost Range welcomes Colere Edition 2 American Single Malt Whiskey (50%ABV, 7o0ml, $149.99 SRP) to their growing portfolio of premium single malts that celebrate Pacific Northwest provenance and the new frontiers in whiskey. With a first edition launched in 2021, Colere American Single Malt Whiskey reflects Westland’s core mission to push beyond the old-world conventions and explore new varieties of barley bred outside the commodity system. Only 3,000 bottles of this second edition are available worldwide for purchase. 

Thomas Ashbourne Craft Spirits Launches First RTD Cocktail Lineup With Help From Sarah Jessica Parker, John Cena and Vanessa Hudgens Thomas Ashbourne Craft Spirits Launches First RTD Cocktail Lineup With Help From Sarah Jessica Parker, John Cena and Vanessa Hudgens

Thomas Ashbourne Craft Spirits Launches First RTD Cocktail Lineup With Help From Sarah Jessica Parker, John Cena and Vanessa Hudgens

by Shauna Golden,

As summer looms on the horizon, Thomas Ashbourne Craft Spirits is making a splash in the ready-to-drink cocktail category with the launch of its four-SKU portfolio that was crafted with the help of celebrity founding partners Sarah Jessica Parker, John Cena, Ashley Benson, Rosario Dawson, Vanessa Hudgens, and Playboi Carti.

Kasama Rum Releases Limited-Edition Bottle Design With Fashion House Natori Kasama Rum Releases Limited-Edition Bottle Design With Fashion House Natori

Kasama Rum Releases Limited-Edition Bottle Design With Fashion House Natori

by Press Release,

Kasama, the acclaimed small-batch rum from Filipino founder Alexandra Dorda that celebrates the Philippines and aims to redefine the next generation of both rum drinkers and makers, releases its first limited-edition bottle designed in collaboration with Filipino founder Josie Natori of New York-based fashion house, Natori, to raise awareness and support for Asian American and Pacific Islander Heritage Month. 

Artisanal Sotol Brand Cardenxe Now Available Online Artisanal Sotol Brand Cardenxe Now Available Online

Artisanal Sotol Brand Cardenxe Now Available Online

by Press Release,

Launching this Spring, Cardenxe is an artisanal, small-batch sotol brand with a mission to bring back the ancient Mexican spirit and to inspire a deep emotional connection for drinkers. This premium entry into the Mexican spirits category celebrates sotol’s rich heritage and launches with two terroir-inspired hero varietals, Sotol De La Sierra and Sotol De Desierto, which already were awarded Gold and Silver medals respectively in the 2022 San Francisco World Spirits Competition.

Blue Run Spirits Unveils ‘Reflection I’ Kentucky Straight Bourbon From Hall Of Famer Jim Rutledge Blue Run Spirits Unveils ‘Reflection I’ Kentucky Straight Bourbon From Hall Of Famer Jim Rutledge

Blue Run Spirits Unveils ‘Reflection I’ Kentucky Straight Bourbon From Hall Of Famer Jim Rutledge

by Press Release,

Blue Run Spirits announces its second whiskey release of the year with Blue Run “Reflection I” Kentucky Straight Bourbon Whiskey, contract distilled by the company’s liquid advisor, Bourbon Hall of Fame member Jim Rutledge. Blue Run “Reflection I” is now available at select retailers in the U.S. and Canada, as well as online at BlueRunSpirits.com beginning at 3:00 p.m. Eastern Wednesday, May 4.

Spirit Hound Distillers Partners with Planet Bluegrass for Iconic Colorado Festival Experience Sweepstakes Spirit Hound Distillers Partners with Planet Bluegrass for Iconic Colorado Festival Experience Sweepstakes

Spirit Hound Distillers Partners with Planet Bluegrass for Iconic Colorado Festival Experience Sweepstakes

by Press Release,

 Spirit Hound Distillers announces the launch of its “Spirit Hound Colorado Festival Experience” sweepstakes, giving spirits and music lovers a chance to win the ultimate weekend getaway in Lyons, Colo., for the 2022 Rocky Mountain Folks Festival on Aug. 12-14. Between now and June 30, enter to win one of three awesome prizes at select retailers throughout Colorado and online at spirithounds.com/festival2022. 

Taste Radio: Their ‘Aura’ Felt Different… And Great Things Followed. Taste Radio: Their ‘Aura’ Felt Different… And Great Things Followed.

Taste Radio: Their ‘Aura’ Felt Different… And Great Things Followed.

by BevNET.com Staff,

Paul Voge, co-founder/CEO of fast-growing artisanal sparkling water brand Aura Bora, recalled the clever way he landed his first meeting with a Whole Foods buyer, how his pricing strategy was ahead of the curve, and his tension-filled experience on “Shark Tank.” He also explained why acquiring sales data has been critical to the brand’s development and how he’s attracted industry veterans for key roles.

Protein Drip: Huel Extends Into Apparel with ‘Huelwear’ Clothing Line Protein Drip: Huel Extends Into Apparel with ‘Huelwear’ Clothing Line

Protein Drip: Huel Extends Into Apparel with ‘Huelwear’ Clothing Line

by Brad Avery,

Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing.

BLACKENED American Whiskey Releases ‘Rye The Lightning,’ a Double Cask Finished Kentucky Straight Rye Whiskey BLACKENED American Whiskey Releases ‘Rye The Lightning,’ a Double Cask Finished Kentucky Straight Rye Whiskey

BLACKENED American Whiskey Releases ‘Rye The Lightning,’ a Double Cask Finished Kentucky Straight Rye Whiskey

by Press Release,

Award-winning BLACKENED American Whiskey has announced its latest limited edition, BLACKENED Kentucky Straight Rye Double Cask Finished Whiskey dubbed RYE THE LIGHTNING, a play on words inspired by Metallica’s 6x platinum sophomore album, Ride the Lightning. This expression is double finished in Madeira and rum casks and undergoes the proprietary BLACK NOISE™ sonic-enhancement process.

Orphan Barrel Whiskey Distilling Co. Introduces Fable & Folly Orphan Barrel Whiskey Distilling Co. Introduces Fable & Folly

Orphan Barrel Whiskey Distilling Co. Introduces Fable & Folly

by Press Release,

The Orphan Barrel Whiskey Distilling Co. is pleased to announce the latest release from the company: Fable & Folly Finest Quality Whiskey Aged 14 Years. Fable & Folly was crafted from a proprietary blend that includes the last remaining stocks of Barterhouse, Forged Oak and various Rhetoric releases.

DEFY Launches Crowdfunding Initiative in Advance of Wider U.S. Launch DEFY Launches Crowdfunding Initiative in Advance of Wider U.S. Launch

DEFY Launches Crowdfunding Initiative in Advance of Wider U.S. Launch

by Press Release,

DEFY, a leading canned wine company defining what good wine looks like, where it is drunk and how it is served, has announced the launch of their first-ever crowdfunding program via WeFunder as the company works to secure $500K in funding for marketing, sales growth, ongoing production and order fulfillment as they make their way in the United States in the months ahead.