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Monster Moves to Disqualify VPX’s Counsel in False Advertising Lawsuit Monster Moves to Disqualify VPX’s Counsel in False Advertising Lawsuit

Monster Moves to Disqualify VPX’s Counsel in False Advertising Lawsuit

by Brad Avery,

Monster Energy Company is asking a California federal court to disqualify attorneys at Quarles & Brady LLP from representing Bang maker Vital Pharmaceuticals (VPX) in the brands’ ongoing legal battle due to the firm having previously served as legal counsel to Monster.

Nielsen: Non-Alc Beverages Decelerating, But Still Elevated Nielsen: Non-Alc Beverages Decelerating, But Still Elevated

Nielsen: Non-Alc Beverages Decelerating, But Still Elevated

by BevNET.com Staff,

All-channel dollar sales of non-alcoholic beverages were up nearly 10% over the past two weeks as elevated growth across categories continues to offset broad deceleration on a one-year basis, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

CENTR Launches Direct to Consumer Sales via Online Store

by Press Release,

Vancouver, British Columbia – CENTR Brands Corp. (the “Company”) (CSE: CNTR, FRA: 303, OTC CNTRF), one of North America’s leading functional beverage companies, today announced the launch of the CENTR…

Macklemore Joins CLEAN Cause as Investor and Creative Director Macklemore Joins CLEAN Cause as Investor and Creative Director

Macklemore Joins CLEAN Cause as Investor and Creative Director

by Brad Avery,

Grammy Award-winning artist Macklemore has long been a vocal advocate for those fighting substance addiction and has been open in discussing his own struggles in that realm. Now, the “Thrift Store” rapper is backing a beverage brand that has made supporting individuals in recovery its central mission as an investor and the new creative director at ready-to-drink yerba mate maker CLEAN Cause.

Taste Radio: This Firm Is Investing Millions Into Brands That Will Change Human Health Taste Radio: This Firm Is Investing Millions Into Brands That Will Change Human Health

Taste Radio: This Firm Is Investing Millions Into Brands That Will Change Human Health

by BevNET.com Staff,

This week we’re joined by Ross Iverson, co-founder and chief investment officer of Manna Tree Partners, a food-focused private equity firm whose portfolio includes stakes in Health-Ade, Gotham Greens and Urban Remedy. Iverson discussed the firm’s vision to improve human health by investing in better-for-you brands, why diligence plays a bigger role than innovation when evaluating companies and how Manna Tree assesses early-stage brands.

Coke, Molson Coors Announce Simply Spiked As Next Release Coke, Molson Coors Announce Simply Spiked As Next Release

Coke, Molson Coors Announce Simply Spiked As Next Release

by Martín Caballero,

Coca-Cola’s interest in beverage alcohol continues to expand with today’s announcement of Simply Spiked Lemonade, a new line of fermented sugar cane-based alcoholic drinks developed through the soda giant’s exclusive partnership with Molson Coors Beverage Company.