America’s fastest-growing sports craze has a new protein- packed partner to fuel all its serves, rallies and smashes. Rockin’ Protein will be the official protein and recovery beverage of USA Pickleball, while Shamrock Farms will be the official milk of the association.
Phocus is working alongside valued partners Kroger and ESPN Radio and has formed the “Kentucky Tornado Relief Fund Fueled by Phocus, Kroger and ESPN Radio.” The group is mobilizing to gather much needed funds that will directly benefit those affected. An event will take place Wednesday, December 15 all day at the Kroger Stony Brook.
Rancho La Gloria, the largest brand in the wine-based ready-to-drink beverage category, announced a better-for-you extension of its line of bottled De Agave Wine Cocktails with the launch of its Skinny Margarita Cocktails.
Canada’s first-ever campaign using a PORTL display—a first-of-its-kind, 3D, 4K AI holographic interface—launches in downtown Toronto for an exclusive activation presenting global beverage giant Diageo’s Johnnie Walker 18-Year-Old and Black Label Scotch Whisky.
Sugarlands Distilling Co., an award-winning craft distillery, announced a multifaceted partnership with platinum-selling recording artists O.A.R. The collaboration will celebrate O.A.R.’s 25th anniversary and include two specialty products from Sugarlands bearing the band’s name.
Playboy, the iconic lifestyle brand owned by leading pleasure and leisure lifestyle company PLBY Group, Inc., announced a special collaboration with Código 1530, the ultra-premium tequila brand, announced today the launch of Rare Hare Double Barrel Añejo tequila.
Israeli food tech startup Better Juice is finally preparing to bring its first reduced sugar juices to U.S. consumers. The Rehovot-based company announced today that it has signed its first commercial partnership with an unnamed U.S.-based juice manufacturer to begin producing beverages using its patented sugar-reduction technology in the coming weeks.
Drake’s Organic Spirits — the leading brand in sustainability and the only producer on the market that is certified USDA Organic, Gluten Free, Non-GMO, Vegan and Kosher — announces the launch of Drake’s Perfect Margarita Boxtail (1.75L; SRP $19.99), which joins Minted Mojito, Watermelon-Tini, Mango Punch, and Black Cherry Limeade in this innovative, eco-friendly, ready-to-drink cocktail line.
Soley, leading “juicing with alcohol” brand, recently launched Nova Collective, a distilled spirits activation agency, focusing on the Texas market.
Pepsi Mic Drop, a zero-fee collection of NFTs designed in partnership with VaynerNFT, “pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades.”
Since launching in 2018, the Stratus Group-owned brand – now stylized as Koe – has targeted mainstream channels (including convenience, drug and grocery) with its canned, on-the-go approach to the kombucha category. The drinks are currently available in about 45,000 retail stores nationwide and expects to add about 15,000 additional doors during 2022 spring category resets when the rebranded products will enter the market.
Their first creation is a category-defining effervescent drink called Spare Tonic made from whey that would otherwise have been discarded, plus only three other ingredients: fruit, spice and a touch of honey added as the fermentation catalyst.
Navy Hill has launched two new flavors to its all-star lineup of premium half tonic half soda mixers. The new flavors, Blood Orange, and Grapefruit Soda are on shelves now across the country and available online.
Over eight decades after the brand was founded in the hills of Tennessee, MTN DEW returns and donates funds to support the addition of mountain activities like an all-new archery course and the expansion of new trails that will open up access to 3,000 acres of land previously unexplored at Doe Mountain.
