News

Novo Fogo Cachaça Launches Tree-Keeper Initiative With US Soccer Star Stefan Frei

Novo Fogo Cachaça, a Seattle-based, environmentally-minded brand of cachaça handcrafted at the company’s carbon-negative, zero-waste distillery in Brazil, today announces a new initiative in collaboration with Seattle pro goalkeeper and two-time champion Stefan Frei, now a partner in the company.

Avana Launches USDA Organic Certified Sparkling Canned Cocktail Line

Enjoy a summer like no other, with the soon-to-be launched line of organic canned cocktails from Avana Sparkling Cocktails. Available for pre-order on July 16 and fulfilled first of August, these tequila-based drinks are the first to be USDA certified organic, and with only 90 calories and 0 grams of sugar per can.

Arax Armenian Vodka Now Packaged In Glass By Gentlebrand

With increasing competition in the spirits sector, and the desire to enter international markets, the brand produced by F54 has implemented a complete restyling of its image, creating a distinctive packaging shape and design in line with a premium positioning. For such a significant makeover, Gentlebrand-Packaging Tailors proved to be the ideal strategic partner.

All Market Inc. Announces Conversion to Public Benefit Corporation

All Market Inc., the parent company of Vita Coco, announced today that it has converted to a Public Benefit Corporation (PBC) structure, signalling an embrace of ethical, sustainable and better-for-the-planet business practices. According to the company, the PBC model provides All Market with a framework for continuing to expand its charitable initiatives.

Feeling the Weight: Brands Face Headwinds in Recovering Gym Channel

As the pandemic wreaked economic destruction on large portions of the global beverage industry, the fitness channel was among those hit hardest by lockdowns and stay-at-home orders. For sports nutrition and performance beverage brands, a key sales channel was strangled. Now, as the country returns to pre-pandemic mobility, gyms and the brands that rely on them are still looking down a long road to recovery.

Monin Launches Energy Boost Beverage Enhancement

Monin introduces Energy Boost. In just ½ ounce of this revolutionary product, operators can conveniently and quickly add 55 milligrams of natural caffeine into any beverage, without altering the flavor of the original drink. 

Taste Radio: Embrace Being Uncomfortable. Hyper Growth May Follow.

Joshua Ellis, the founder and CEO of super-premium mixer brand WithCo, explained how, despite being the company’s sole employee in early 2020, he weaved together a DIY and paid social marketing strategy that fueled a surge in direct-to-consumer sales, how he’s thoughtfully expanding the brand’s retail footprint and what he means when he says that he’s “building to sell.”

RancH2O Launches Great Tasting Premium Canned Cocktails In Tennessee

Introducing RancH2O (pronounced Ranch Two Oh), a ready-to-drink canned cocktail brand that delivers a bold kick of real spirits and a refreshingly smooth taste with just the pop of a tab. This is not another hard seltzer. RancH2O is real liquor, perfectly mixed.