That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.
Agua fresca maker Bawi has raised $4.1 million of a planned $6 million funding round, according to a SEC filing.
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.
Starbucks’ core retail business showcased the proof of concept for chairman and CEO Brian Niccol’s “Back to Starbucks” strategic plan, delivering 4% global comparable store sales growth in its Q1 fiscal year 2026 earnings report today.
Hiyo Social Tonics is coming off a major growth year that welcomed investment from Constellation Brands and Live Nation, signs of confidence behind its relaxing “social tonics” positioning. Now, the brand is working to win over everyone else.
Energy drink PHX is expanding its distribution footprint with 14 new regions as it builds momentum around its multifunctional benefits.
After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. CEO Amy Taylor breaks down the executional shifts across product, pricing and packaging that are helping Zevia compete more effectively in mainstream retail and position the brand for sustainable, long-term growth.
The Austin-based parent company of BeatBox Beverages plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.
Mizkan America is merging mixer maker Zing Zang and legacy bitters brand Angostura into the same in-house unit as part of a strategy to grow its “Inspired Mixology” business and position the business as a category leader in cocktail mixes.
Hemp THC drinks are coming to the country’s biggest indoor arena.
Non-alcoholic beverage sales stayed “healthy and broadly stable on a sequential basis,” despite mild volume declines, in the two-week period ending January 10, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Although c-store beverage sales decelerated sequentially in the fourth quarter – driven by weaker traffic – retailers expect non-alcoholic beverage growth to re-accelerate in 2026.
In this month’s distribution moves, several ready-to-drink brands (RTD) such as Carbliss and Angel Margarita expand into new regions, Bardstown Bourbon shifts to beer distributors in Texas, and a low-ABV spirit readies for expansion.
At a time when people are floating lofty commitments to strict lifestyle changes, the message from Recess is simple: “you don’t need a new you.”
