How did two 20-something founders turn a $7,000 investment into one of the fastest-growing brands in CPG, now selling one unit every three seconds? It started with a deceptively simple idea, relentless sampling, meticulous planning and a confident bet that protein ice cream could outshine the biggest names in the game.
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
Wisconsin’s Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., setting the stage for Eagle Park’s further expansion into canned cocktails spanning alcoholic, non-alcoholic and THC-infused formats.
Premium coconut water brand Once Upon a Coconut has named Matt Merson as President, promoting him after more than two years with the company as its Chief Sales and Strategy Officer.
As brands across CPG know all too well, Costco’s deeply loved Kirkland store brand can reshape a category overnight.
The former executive team behind Casamigos (excluding its celebrity owners) are at it again with Por Qué No, a ready-to-drink (RTD) tequila and vodka offering.
The deal comes roughly five years after Constellation's initial investment in HOPWTR in 2021 through its Venture division.
Hours after a Bloomberg report sent the beverage-alcohol rumor mill into overdrive about a potential deal between spirits giants Pernod Ricard and Brown-Forman, both companies confirmed Thursday evening that they are in talks.
If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).
Billion-dollar deals, breakout brands, and “crazy ideas” that actually worked. The hosts dive into a wave of recent CPG acquisitions and what they signal for founders. Plus, a look at brands going global, a buzzworthy Negroni-inspired sparkling water, and a conversation with industry veteran Jeff Church and “Peaky Blinders” actor Matthew Postlethwaite on their upstart protein soda brand, Proda.
This week's new products gallery features several protein releases (of course) but also sees Prime playing in creatine, Cann and good2grow going "big" (in very different ways), and a sweet coffee treat courtesy of Chobani.
Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.
Spirits giants Pernod Ricard and Brown-Forman have reportedly held talks about a possible merger, according to a report from Bloomberg News.
