LONGBRANCH Launches First Creative Campaign Directed By Matthew McConaughey
Longbranch™ has unveiled the bourbon brand’s first-ever global creative campaign entitled “Wonder What If.”
News
Taste Radio Insider Ep. 99: Why Strategic Investors Love Brands That Create Systems For Success
Jason Barrett, founder & CEO of craft spirits producer Black Button Distilling, spoke about how a stint in small business consulting impacted his vision for the company, why he didn’t seek outside capital to launch Black Button and why he credits an effective systems management strategy as the key reason that spirits conglomerate Constellation Brands invested in the distillery.
The Macallan Unveils Sixth and Final Release in The Edition Series
The Macallan has unveiled Edition No.6, a new limited edition single malt whisky celebrating the natural wonders of The Macallan Estate, and the vibrant life force that sustains it – the River Spey.
WhistlePig Rye Introduces The Boss Hog VII: Magellan’s Atlantic
The limited edition features Straight Rye Whiskey aged for 17 years in American Oak, then finished in rare Spanish Oak, followed by a second finish in South American Teakwood casks.
Suja Finds Growth Via D2C, Category Momentum
The California-based cold-pressed juice maker’s strong performance over the course of the last 12 months — dollar sales of its refrigerated organic fruit drinks across MULO plus-convenience were up 517% to $18.6 million through August 18, according to IRI — is a welcome sign for both the Coca-Cola owned brand and the cold pressed juice category as a whole.
Unovis Snags Speranza From 301 Inc.
Pete Speranza, former business development principal at 301 Inc, General Mills’ venture arm, left the company on August 14 and will join venture firm Unovis as an operating partner.
Project Potluck Launches to Create Parity in CPG
The organization will start with three initiatives: a mentorship program, monthly community building events and a digital community on LinkedIn.
Aramark Acquires Joyride Distribution Services, Brand Set to Re-Launch
Joyride Coffee has secured a partnership with food and beverage service provider Aramark Corporation to cover distribution and equipment service for both existing and future office accounts, the company announced Friday. Under the terms of the deal, Aramark has acquired all assets of Joyride’s delivery business and will create a new division, called Joyride by Aramark.
Bang Energy to Open First Southeastern Manufacturing and Distribution Facility in Lithia Springs
Governor Brian P. Kemp has announced that energy and sports beverage company BANG ENERGY will invest $145 million in opening its first Southeastern manufacturing and distribution facility in Lithia Springs, delivering 600 new jobs to Douglas County.
Black Stag Launches Iced Latte Line
As the demand for lower sugar beverages grows, Horseshoe Beverage Company, maker of Black Stag premium, craft coffee beverages, is introducing a new ready-to-drink coffee to consumers.
Wild Barn Coffee Set to Donate 100% of Profits to Help Wildfire Relief Fund
With historic wildfires ravaging the western United States, Boulder, CO. based coffee company Wild Barn Coffee, led by co-founders Jenny Verrochi and Alyssa Evans, is dedicating 100% of their profits of Wild Barn Nitro Cold Brew Coffee on National Coffee Day, September 29, 2020 to the GlobalGiving.org California Wildfire Relief Fund.
Marquis Fuels West Expansion with New Distributor Partners
Marquis, a healthy lifestyle beverage brand, announces expansion into Northern California and Nevada, increasing market coverage to 90% in the respective regions.
People Moves: Vanessa Walker, Lee Brody Join 100 Coconuts
New York-based coconut water brand 100 Coconuts announced last week that Walker has joined the startup as board member, while fellow beverage marketing veteran Lee Brody is coming on as an advisor. Elsewhere, Keurig Dr Pepper (KDP) veteran Charles Murray has joined Boxed Water is Better as the brand’s Director of Operations overseeing R&D, production and distribution.
Taste Radio Ep. 227: ‘You Either Win Or You Lose, And I Had To Figure Out How I Could Be Better.’
Joseph Carr, founder of top-selling wine brand Josh Cellars, spoke about how diligence and self-education were critical in turning his passion into a career and why he left a lucrative job to launch his own company. He also explained how he defines hard work and how Josh Cellars has articulated a positioning that is both premium and accessible.