Laird Acquires Terrasoul Superfoods, Expanding Ingredients Platform
Laird Superfood has acquired vertically integrated wellness product platform Terrasoul Superfoods for $48 million, continuing its strategy to grow through M&A.
News
On The Rocks Launches Two New Flavors as RTD Margaritas Outpace Other Styles
As ready-to-drink (RTD) margaritas continue to outpace the hottest new styles, Suntory Global Spirits’ On The Rocks is aiming to cement its place on the shelf with two new margarita releases announced today.
Taste Tomorrow Backs Lumen Clear Protein Drinks
Having backed one of the category’s earliest entrants, Taste Tomorrow ventures is going deeper into the emerging clear protein space.
Taste Radio: The Playbook That Turned Nutrabolt Into A Billion-Dollar Disruptor
What does it take to turn a scrappy supplement startup into a billion-dollar beverage powerhouse competing with industry giants? In this episode, Nutrabolt founder & CEO Doss Cunningham breaks down the inflection points that turned C4 and Bloom into cultural contenders.
Simply Good Foods Trims 15% of Workforce Amid Restructuring
As part of ongoing efforts to strengthen its balance sheet, Simply Good Foods – the parent company of Quest, OWYN and Atkins – announced today plans to shrink its workforce by nearly 15%.
Distribution: Big Geyser Stocks Up
Leading New York City DSD distributor Big Geyser is heading into the summer season with three new signings: the first ready-to-drink launch from LMNT, sustainable bottled water brand Loonen and Beyond Meat’s recently expanded RTD Immerse protein drink line.
Marketing: Electrolit, Monster Head to Stagecoach; Biolyte Unveils First National Campaign
The Coachella Valley Music & Arts Festival may be over, but music festival season is just getting started, as are major brand activations.
Run The Jewels Lands $2M For RTD Expansion
Hip-Hop duo Run The Jewel’s ready-to-drink (RTD) cocktail, Juice Runners, has landed $2 million in seed money.
Hemp Hopes: THC Drinks Prepare For Uncertain Future Amid Regulatory Fight
Hemp beverage brands are cautiously expanding their retail footprints and doubling down on distribution partnerships – while also hedging with hemp-free innovations in case it all comes crashing down on November 12.
Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
Sen. Rand Paul is the latest lawmaker to propose a lifeline bill for the intoxicating hemp category as the November deadline quickly approaches.
New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee
This week's new product gallery is stacked with collabs, including Liquid Death x Pop-Tarts and Liquid I.V. and Ring Pop. Plus, new releases from Happy Coffee, Everyday Dose, Slate, Dad Grass and more.
Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield
Packaging and color have always influenced buying decisions, but in today’s CPG landscape they’re becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart. The hosts take a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf.
Powder Country: Drink Mixes are Growing Faster Than RTDs
For powdered beverage brands, the outlook is a lot brighter than Crystal Light. Over the past four years, the growth rate of powders and mixes has been twice that of liquid beverages.
Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
This week's reviews sees us dive into Kim Kardashian's new caffeine-free energy venture Update, as well as a wholesome new ginger water.