Deep Eddy Vodka, an American-made and family-owned spirits brand, is proud to salute the United States Armed Forces this summer with the Authentic American Program. As the fastest-growing Vodka in the United States, the Austin-based distillery will pay homage to the USA with a limited-edition bottle and charitable donation to Folds of Honor.
Tyler "Ninja" Blevins has taken the world by storm and today he can claim his own Red Bull can. The 8.4 fl oz Red Bull Energy Drink Ninja can is available nationwide beginning April 1 in 4- and 12-packs while supplies last.
Perennial is seeking to tap into the sizable over-50 consumer base with a product designed to promote healthy aging. The brand, which launched online this week, was created by Brent Taylor, co-founder of plant-based protein brand Beyond Meat, and food scientist and Willow Cup co-founder Sarah Bonham.
Outgoing U.S. Food and Drug Administration (FDA) chief Scott Gottlieb today announced new steps towards clarifying and constructing a legal framework around cannabis and cannabis-derived products, including the formation of an exploratory group examining CBD supplements and foods, and a public hearing for “stakeholders to share their experiences and challenges with these products.”
Dr. Bronner’s CEO David Bronner joined us for a wide-ranging interview in which he spoke about his roots with the natural soap company and how his advocacy for hemp contributed to the evolution of the brand. He also explained why he supports the use of psychedelics within the context of the company’s philanthropic strategy, discussed what makes Dr. Bronner’s concept of corporate responsibility different from its peers and how it is preserving its legacy.
Noel Canning and Bottling in Yakima, Washington has expanded their services to include canning wine and hard cider beverage co-packing. Permitting for both the state and federal levels has been completed.
All channel sales for snacks and non-alcoholic beverages grew 5.1 percent during the four-week period ending Mar. 23, according to an analysis of Nielsen data by Wells Fargo Securities.
Master of Mixes, the best-selling retail cocktail mix in the country, today unveiled a comprehensive brand refresh, including redesigned packaging, new branding and a fresh website for its product portfolio. As the next chapter in the brand’s 40-year history, the remixed look illustrates Master of Mixes’ continued focus on evolving to meet trends in the cocktail industry.
This year Absolut Elyx celebrates an exciting evolution with the unveiling of a striking new bottle design. Pioneers in the pursuit of perfection and craft, the new Absolut Elyx bottle continues to be a symbol of emboldened luxury, providing an even bolder shelf stand out that gives a stronger platform for brand storytelling.
This month, Waiakea Water is launching 1.5L bottles of its award-winning Hawaiian volcanic water in over 650 Wawa store locations and more than 180 Giant retailers across the country (MSRP $2.69-$3.19). Both Wawa and Giant already carry 500ml and 1L product lines that have been high performers in the category.
David Meniane Leaves L.A. Libations, Joins US Auto Parts; BodyArmor Names VP of Commercialization and Revenue Growth; Soylent Hires New VP of Product Development and Innovation; Misfit Foods Co-Founder Steps Down
Functional beverage brand LifeAID announced today it has raised $7.7 million to support expanded nationwide distribution as the company seeks to grow in mass, grocery and convenience accounts across the country.
After spending a year and a half acquiring and developing three distinct beverage brands -- Just Chill, Wild Poppy, and Victoria’s Kitchen -- Life on Earth president JC Romagosa said the New York-based beverage company is now gearing up to begin supporting those products with a concerted sales and marketing push.
RUNA Clean Energy, the organic energy drink made from the guayusa leaf, is now being distributed nationally by Keurig Dr Pepper (KDP) and other regional distributor partners. RUNA contains 150 mg of natural caffeine from a single source, and comes in a range of sweetened and zero-calorie, zero-sugar variants. It was recently acquired by All Market Inc. (AMI), the parent company of Vita Coco.
