For Jack McNamara, the founder and CEO of DrinkTru, the coming weeks and months will test if his plan to disrupt the space bears fruit. The company is entering a critical growth stage by expanding its product lineup into on-trend functional categories and securing new financing and advisors.
Greenbar Distillery, Los Angeles’ first distillery since Prohibition and maker of the world’s largest portfolio of organic spirits, leaps into the canned cocktail space with their uniquely crafted Greenbar Distillery Spritzes. An American take on the traditional Italian spritz, the line aims to bring fun, finely-balanced cocktails to customers more accustomed to drinking beer and wine at home and on the go.
Hangar 1 Vodka transitions to The Hangar 1 Distillery with the launch of its first-ever non-vodka offering: Bentwing Brandy, a super-premium blend of fruit-forward Northern California and Chenin Blanc-style French brandies.
Iconic Brands, Inc. in conjunction with its licensed partner, United Spirits, has announced the introduction of Hooters Spirits, with the official debut at this year’s WSWA Conference. Hooters Spirits is a private label brand for Hooters of America, the iconic restaurant chain, with over 430 restaurants globally, and locations in 44 states.
Since debuting the first collagen-infused elixir in 2016, Dirty Lemon continues to push the boundaries of ingestible beauty. This month Dirty Lemon launches +retinol, its latest foray in nutricosmetics and the first-ever drinkable retinol to deliver youthful looking skin, reduce the appearance of fine lines and stimulate natural collagen production.
S&D Coffee & Tea, the largest custom coffee roaster in the U.S., introduces a new line of cold brew coffee—flavored and ready to serve—making the growing cold brew trend accessible to restaurants and operators everywhere.
Having watched Los Angeles-area retailer interest in CBD and hemp-derived products rise over recent years, LA Distributing Company (LAD) is one the independent DSD wholesalers across the country seeking to establish their bonafides working within the category, even as the legal framework around such products remains in flux.
Conecuh Brands, LLC has announced the launch of Próspero Tequila in the United States. Próspero was created by Stella Anguiano, one of the first female tequila distillers, and produced at the Don Roberto Distillery in Jalisco, Mexico.
Total convenience channel sales for major categories grew at just 0.4 percent in the four week period ending March 23, underperforming all other channels according to an analysis of Nielsen scanner data by Wells Fargo Securities.
![Monster Files Amended Complaint Against VPX [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2019/04/03155223/Bang-Monster_970-150x150.jpg)
Monster Energy has fired back against Vital Pharmaceuticals (VPX Sports) in a First Amended Complaint that accuses the Bang maker of “flagrant consumer deception and anti-competitive business practices.”
Philadelphia-based Stateside Urbancraft Vodka, officially announced a new distribution partnership with Southern Glazer’s Wine & Spirits (SGWS), the world's pre-eminent distributor of beverage alcohol. This marks a major milestone in the expansion efforts of the award-winning vodka brand that was ranked the number one selling Pennsylvania-distilled spirit by the Pennsylvania Liquor Control Board (PLCB).
Lubanzi Wines, a fast growing South African wine brand, and a recently certified B Corporation, became the first South African producer to launch canned wines in the United States on April 1. The wines will be initially distributed across the US throughout select markets.
This April, Blue Ridge Bucha is releasing a limited collaboration kombucha in partnership with REI Co-op to support the Appalachian Trail Conservancy (ATC). Blue Ridge Bucha, a Certified Organic kombucha producer from the Blue Ridge Mountains of Virginia, is located a short distance from the Appalachian Trail.
Lauren Mones is the founder and CEO of Fermenting Fairy, a company that develops a line of probiotic and fermented foods focused on healing the gut. The brand’s clean ingredient beverages include fermented ginger-based lemonades and vegan coconut milk kefir.
