Back Bar Project Partners with Breakthru Beverage Group

SEATTLE — Back Bar Project is growing its U.S. distribution network through a new multi-state deal with Breakthru Beverage Group’s Trident Division of emerging craft brands. Back Bar Project, importer of premium and specialty spirits brands including Giffard Liqueurs, recently entered the Washington D.C., Florida, Delaware, Maryland and South Carolina markets through its new partnership with Breakthru.

Back Bar Project already partners with Breakthru for distribution in Illinois, Wisconsin, Nevada, and Minnesota.

The deal marks Breakthru’s representation of a nationally-recognized portfolio of brands in the burgeoning mezcal category including Agave de Cortés, Nuestra Soledad, and El Jolgorio, in addition to a French portfolio of modifiers including category leader Giffard Liqueurs and Vermouth Routin, one of the oldest vermouth producers from the French town of Chambéry.

About Back Bar Project

Back Bar Project is based in Seattle and is the exclusive U.S. importer of a collection of premium spirits brands that meet the U.S. and global spirits industry’s demand for more specialized, high-quality ingredients.

About Breakthru Beverage Group

Breakthru Beverage Group is a leading North American beverage wholesaler driving innovation in the marketplace with a nimble and insightful approach to business. Breakthru is proud to be family-owned and operated, bringing valued expertise to its operations across the U.S. and Canada. The company employs more than 7,000 associates representing a portfolio of premier wine, spirit, and beer brands totaling more than $6 billion in annual sales.