Distinct Beverages Launches First Carbonated Protein Energy Drink in Rexam SLEEK Cans


CHICAGO, Oct. 12 /PRNewswire-FirstCall/ — Fitness enthusiasts usually have to choose between an energy or a protein drink to quench their thirst pre- or post-workout. Not anymore. Distinct Beverages has combined these two key features in a unique beverage hybrid called Protegy. It is the first carbonated protein energy drink on the market, and is available now in 12 oz. Rexam SLEEK(TM) aluminum beverage cans.

Targeting athletes and health-conscious consumers, Protegy contains 25 grams of pure whey protein isolate and an energy blend of caffeine, Ginseng, B Vitamins, Pomegranate and Acai berry extracts. It is lactose free and has 0 grams of carbohydrates or sugar.

“This all-natural, healthy beverage is ideal as a pre- or post-workout drink, a meal replacement or just a great-tasting, antioxidizing beverage,” said Jake Townson, president, Distinct Beverages. “Consumers will experience the many health benefits of the protein in addition to the wholesome energy boost.”

Distinct Beverages chose to bring Protegy to market in the Rexam SLEEK can because of the package’s overall “sleek” look and feel. The aluminum beverage can also keeps beverages fresh and cold longer, is easily portable and is the best environmental choice with a recycle rate at more than double any other beverage package.

“We felt this was the perfect package for our beverage, and Rexam has been an excellent partner committed to helping us succeed and build our business,” said Nick Woodhead, executive vice president, Distinct Beverages.

The 12 oz. Rexam SLEEK can is part of the innovative Rexam SLEEK can family, which also includes 9 oz. and 10.5 oz. sizes.

“We worked closely with the team at Distinct Beverages to help them achieve their goal of differentiating this product from the rest of the beverage pack and helping build their business,” said Andre Balbi, president and CEO, Rexam Beverage Can Americas. “Our 12 oz. SLEEK can enables their brand to stand out on retail shelves while delivering superior environmental benefits, and distribution and retail display economics.”

Distinct Beverages also worked with Rexam’s Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances for perfect reproduction of the Protegy brand on aluminum cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards confidentially with customers, before mass production.

Protegy is available now in select retail stores on the east coast, with expansion plans across the U.S. set for next year.

About Distinct Beverages

Distinct Beverages, Inc. has set its objectives to become one of the premier manufacturers and distributors in the emerging functional beverage industry with an innovative new line of great tasting, healthy and unique functional beverage concepts. The Company is poised to launch its inaugural product line under the “Protegy” brand name. For more information, visit www.drinkprotegy.com.

About Rexam

Rexam’s vision is to be the leading global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the worlds most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterize us – leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam’s sales from ongoing operations are approximately 5 billion pounds Sterling. We employ some 21,000 people in more than 20 countries and are a member of the FTSE 100. Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam’s website at www.rexam.com