Robbie retools for the future of plastic packaging and launches “Fantastic Flexibles” brand.

LENEXA, KS – There’s something new at Robbie Manufacturing. During a two-year multi-faceted makeover, this innovative midwestern pouch and film printer set out to redefine the role of plastic film in consumer packaging…and they have reshaped their brand and their future in the process.

Explains Robbie’s co-founder and CEO Irv Robinson, “Packaging today has unprecedented power over our country’s economic bottom line. In one way or another, it will either enhance or decrease the value of every product we make, sell and buy. From safety to convenience to sustainability, packaging has major impact on product performance, consumer perception and company profits.”

“It’s absolutely critical in this environment that retailers and consumer product companies have a responsive and expertly equipped packaging supply chain at the ready. To make sure we were perfectly positioned to deliver on those needs, our company undertook a major analysis and re-engineering of our infrastructure and our approach to the marketplace. In a nutshell, we’ve repackaged ourselves so that we can better help retailers and brand owners imagine and execute new possibilities for their own packaging.”

A Partnering Approach to Innovation and Sustainability

At the heart of the Robbie’s restructuring is a revamped client services portfolio that provides direct access to the company’s braintrust of packaging expertise. “Our objective was to create a new service model that would aid decision-making at every critical juncture from early ideation and exploration to warehousing and inventory,” explains Robinson. “We’ve taken a truly collaborative approach and powered it with an intelligent, proprietary project management system that offers instantaneous input and feedback on multiple scenarios.”

In addition, to increase capacity and offer more client amenities and to signal the company’s longstanding committment to sustainability and community stewardship, Robbie invested in a major renovation and build-out of its 125,000 sq. ft. facility under the Leadership in Energy and Environmental Design (LEED) Green Building Rating System. The expansion includes a new fitness center, demo center, client lounges and conference rooms equipped with advanced communications.

Finally, to solidify Robbie’s market presence and visually depict its renewed promise to create beautiful, high-performance flexible packaging, the company has launched a refreshed corporate identity. Says Robinson, “Our spritely logo and new tagline ‘Fantastic Flexibles’ announces that we’re going beyond the expected; we’re raising the bar. We believe that plastic packaging has the power to positively transform the marketplace of tomorrow, and we’re ready to serve as its change agent; to constantly stretch the boundaries of how we employ plastics to protect and present products. Most importantly, our new brand reminds us daily that our first and most important job is to delight our clients.”

About Robbie

Robbie was founded in 1970 and has grown to become a recognized industry leader in flexible packaging innovations-such as the award winning Hot N Handy® line of pouches for prepared foods-that have dramatically increased the visibility, usability and sustainability of high-profile brands.

Every day, Robbie creates brilliantly printed packages at its state-of-the-art manufacturing headquarters strategically located in the heartland of America to ensure fast and reliable deliveries across the nation.

We invite you to visit our website at Our new website provides a much friendlier navigation and enriched content carefully segmented to address our packaging line and the markets that they influence.

Or, for more information, please contact, Penny Sweeney, 913-492-3400,