2012 Top Ten Flavor & Fragrance Trends

(Northbrook, IL, December 20, 2011) — Bell Flavors & Fragrances is excited to announce our annual selections for Top Ten Flavors & Fragrances. Bell’s worldwide marketing teams have complied two different flavor and fragrance lists that will help developers understand consumer demands when launching products in the years to come.

The top flavors were selected through three different processes of analysis: tracking samples that have been requested over a 12-month period, trend scouting by our internal Marketing and R&D Departments worldwide, and tracking trends through external databases.

The theme for this year’s Top Ten Flavors list is “Emerging Cultures.” With consumers having more interest in cuisines throughout the world, these menu items are becoming more mainstream. Korean cuisines are predicted to make a huge hit to the market with Cajun and Greek following close behind. Bell predicts Salty Caramel Flavor will make the largest impact on all food & beverage products in 2012.

The fragrance notes were selected through a similar process however research was focused around Wild Luxury research that is based on exploring different consumer markets. From a fragrance perspective, Bell’s worldwide marketing teams have been exploring different avenues to uncover notes that will captivate next generation fragrance development. These notes have been defined by product launches, industry regulations, world events, and unique new preference for the indulgent consumer. These Ten Notes will influence the Fragrance development of products designed for 2012 and will continue to drive discovery for many years to come.

The theme for this year’s Top Ten Fragrances list is “The Wild Luxury Consumer.” Counterintuitive to worldwide financial woes, wild luxury consumers are seeking out more exquisite haute couture items than ever. Haute couture fashion houses are banking that their customers will answer the call of the Wild Luxury. It will be no exception when it comes to fine fragrances.

Wild-Luxury clients are willing to wait for the most exquisite and far fetch items around.