Comax Flavors Brings Innovative Beverages Options to the Fi Europe Show

Come to Booth #2F49-24 to Sample a Stevia Sweetened Coffee Beverage and a Fruity Drink with Sweetness Enhancer

Melville, New York, September 14, 2011 – Comax Flavors, Booth #2F49-24, will satisfy everyone’s thirst at the Fi Europe Show in Paris, France, from November 29th through December 1st, 2011.  Comax Flavors knows that exciting products start with delicious and innovative ideas.  As such, they will be highlighting a new stevia-masking flavor and a sweetness enhancer, both of which will be featured in specially developed sample beverages that will be offered to show attendees.

In France, stevia sweeteners with a high purity of the steviol glycoside Reb A have been permitted under a two-year window in advance of full EU sanctioning.  With the approval in the overall European market closer to being a reality, there continues to be a strong demand for stevia. Accordingly, Comax Flavors new stevia-masking flavor will be featured in a reduced-sugar and reduced-calories coffee beverage called “Cappuccino Cooler,” intended to be the perfect “pick me up” after a long morning of walking the show floor.  Stevia-derived sweeteners can be up to 300 times sweeter than sugar, and Comax Flavors stevia-masking technology can be customized to meet the needs of any application where it is used.  This product contains stevia and a masking flavor that helps overcome the bitterness of stevia and deflects the lingering sweetness that can also occur.

The other sample is a 66% juice beverage called “Berry Blast.”  It contains Comax Flavors sweetness enhancer flavor, which naturally enhances the juice to equate to the sweetness of a 100% juice beverage, but with less sugar.  In fact, 7 grams of sugar /serving have been removed, making it 1/3 less sugar.  Naturally sweetened with apple juice, this beneficial product is natural and can aid in weight management due to the reduced sugar content.

Cathy Armstrong, Vice President of Corporate Communications for Comax Flavors, stated, “Seeing is believing, but tasting is the ultimate proof!  Our impressive sample products will demonstrate how multifaceted our flavors and formulations can be.”  The booth will also offer a wealth of information about Comax Flavors’ proprietary technologies and expert flavor resources.

For more information on Comax Flavors, visit


About Comax Flavors

Comax Flavors was founded in 1977 and remains today a family-run company. Comax is a major innovator in flavor and aroma chemical technologies, using vertical integration to effectively manage all the critical steps in the development process. From its considerable investment in R&D to its advanced manufacturing capabilities, Comax is ideally positioned to help its clients differentiate and distinguish themselves from their competitive environments with a wide variety of taste-appealing, cost-effective flavor solutions – solutions that specifically address the interests and desires of today’s health- and value-conscious consumers.