Rexam Gives Sneak-Peek of New FUSION Contour Aluminium Bottle at Brau Beviale 2012

Following the on-going success of its FUSION bottle, Rexam Beverage Can is to unveil a prototype of its new FUSION Contour bottle at BRAU Beviale 2012.

Based on Rexam’s Drawn Wall Ironed (DWI) technology the FUSION bottle is shaped with a contour, while maintaining its key functional elements and graphic potential, and this latest development showcases the versatility of the innovative technology that has allowed Rexam to start advancing its award-winning FUSION bottle to the next level for our customers.

FUSION Contour will maintain the key qualities of Rexam’s original FUSION bottle. It will be shatterproof, safe and cold to the touch, as well as being 100% and infinitely recyclable, lightweight and resealable. It will also offer superior graphic potential – using Rexam’s High Definition Illustration Impact technology.

Kym Hamer, Marketing Manager New Product Development, said:

“For nearly three years, the FUSION bottle has been offering customers an exciting way to package their products. We are delighted to be able to showcase our newest development, FUSION Contour, and give customers an insight of what will be available to them in the future.

“The launch of the original FUSION bottle gave our customers an unrivalled opportunity to evolve and reinvent their brands and target new audiences. We are seeing consumer trends constantly evolving and the FUSION Contour bottle is being developed to help our customers capitalise on these changes.”

The new FUSION Contour bottle prototype can be seen at Rexam’s stand (Hall 4A, Stand 115) at BRAU Beviale.