NILES, Ill. — Imbibe, an industry-leading beverage development company, hired Lauren Williams as the Senior Director of Marketing and Business Development. Lauren will oversee Imbibe’s Business Development and Marketing teams, and create new business opportunities for the company.
Williams will bring mindful execution to the company’s overall strategic growth objectives. In addition to reinforcing Imbibe’s marketing efforts, she will facilitate strategic partnerships, customer collaboration, and development of client resources.
“Lauren has a deep understanding of the beverage marketplace, and she’s a great addition to our team,” said Chief Commercial Officer Andy Dratt. “Imbibe has grown exponentially over the last few years, and we’re excited to have someone with Lauren’s level of experience executing our growth strategy.”
Williams has more than a decade of experience in the food and beverage industry. Most recently Williams served as the Global Marketing Director for Sensient Technologies where she managed marketing strategy and implementation for sweet and beverage flavors.
For more information about Imbibe, contact Imbibe at thedrinktank@imbibeinc.com, or visit www.imbibeinc.com.
About Imbibe
Imbibe is a beverage development company focused on the formulation, customization and commercialization of cutting-edge beverage products. We act as a bolt-on R&D function for companies that don’t have one or an extension of the R&D team for those who do. Through this activity, we design custom ingredient systems that drive differentiation for products in all beverage categories.