The Flow: BevNET Live adds a Monster; PET recycling improves


  • President of Monster Beverage Co. to Present at BevNET Live Dinner December 7 – Mark Hall, the President of Monster Beverage Co., will join BevNET Live during the December 7th networking dinner with a presentation on the role of innovation in the growth of the Monster brand. Link
  • DEADLINE TODAY: Sign up for the 2010 Beverage Guide + Best of 2009 Awards Link
  • O.N.E., Drank, mix1 Founders Join BevNET Live Panels – Greg Stroh and James Rouse, two of the co-founders of mix1 Beverage Corp., Rodrigo Veloso, the founder and CEO of O.N.E. (One Natural Experience), and Peter Bianchi, the inventor of Drank are on board. Link
  • The national recycling rate for PET bottled water containers (.5 L or 16.9 oz.) now stands at 30.9 percent for 2008, an improvement of 32 percent over the 2007 rate, according to two new studies by the National Association for PET Container Resources. Link
  • Video: Tom First on the industry – Part III of IV from owater’s CEO. Link


  • Innovative Beverage Products added Immunity to its HealthShot product line. Link
  • Santa Cruz Organic recently launched three Super Fruit juices – Blueberry Açai, Cranberry Goji, and Pomegranate Black Currant. Link
  • Kuka Drink, Inc. announced its New York City launch and U.S. debut of Kuka, a beverage made from coca leaves grown in the Andes. Link


  • Skinny Nutritional Corp. announced that it has entered into a distribution agreement with Bethlehem, Pa.-based Davis Beverage Group. Link.
  • Bond Laboratories, Inc. announced the addition of Supreme Beverage Company, Inc. in Northern Alabama to its Fusion Premium Beverages product distribution network. Link
  • Cheerwine partnered with Pepsi Bottling Ventures to expand distribution into Maryland and Delaware. Link
  • ViB Holdings LLC announced a distributor agreement with Treasure Valley Beverage. Treasure Valley Beverage will distribute ViB to ten western counties of Idaho including the Boise Valley. Link. The company also announced a distribution agreement with Soda Express Inc. The Oregon-based distribution company will deliver ViB to the Portland metro area, covering regions as far north as Vancouver and as far south as Salem. Link


  • Bebida Beverages announced that pending litigation with YA Global Investments L.P., formerly known as Cornell Capital Partners L.P., has been resolved. This litigation was the result of a business deal gone bad stemming all the way back to 2003 and several owners ago when the company was known as Fortis Ent. Link


  • A clause in New York’s recently expanded bottle bill, which extended deposits to bottled water, exempts products like vitaminwater, to the annoyance of HINT CEO Theo Goldin. Link


  • PepsiCo has changed the advertising agency for AMP Energy Drink following outrage over the brand’s “AMP Up Before You Score” iPhone application. Link
  • Peaceful Remedies, LLC, the company behind RelaxZen, is sponsoring the 51st Annual Atlantic City Marathon to be held on November 15, 2009. Every participant will receive bottles of RelaxZen DAY and RelaxZen Night prior to the race.
  • Heat E.S.P. announced that it sponsored the 40th anniversary celebration of Duke’s West Hollywood coffee shop on Nov. 11, and the “Spa For The Cure” event Nov. 7th.
  • Xfuel has begun a promotion program through which gamers and other internet inhabitants can earn money by posting links urging people to buy Xfuel. Link
  • Pepsi is set to play a starring role at the 2010 Juno Awards with a sponsorship that includes integration into both the broadcast of the music awards ceremony and the selection of a key honor. As one of the key sponsors of the event, Pepsi will play host to a website where consumers can vote for a branded bauble, the Pepsi Fan Choice Award. Link
  • DNA Beverage Corporation announced an alliance with highly competitive Star Racing Yamaha. Link
  • The Coca-Cola Bottling Co. of Hattiesburg, Miss. donated the use of its facilities as a “jail” to raise funds for muscular dystrophy. Link


  • A recent study found that some energy drinks may contain enough ethanol to cause consumers to fail breathalyzer tests. Link
  • Formulating iron-enriched fruit juices with milk may improve uptake of the mineral, suggests new research. Link
  • Ready-to-drink teas have taken a serious hit from the faltering economy, concludes a recent report from Packaged Facts. Link


  • Chicago Business took a look at possible developments for Gatorade. Link
  • John Bello is using the same tricks he used with SoBe to build Adina Holistics into a national brand, BrandWeek reported. Link
  • The Coca-Cola Co. Inc. is taking advantage of the latest consumer concerns, according to Vigilante CEO and President Larry Woodward. Link


  • The Coca-Cola Co. Inc. will host an event for investors and analysts on Nov. 16 & 17, 2009 in Atlanta. The purpose of the meeting will be to provide a business overview and discuss the Company’s 2020 Vision and Roadmap for Success. Company leaders will discuss the global and local forces that are shaping its business today and for the next decade. The event will be webcast live from approximately 3 p.m. to 6 p.m. (EST) on Monday, Nov. 16 and from approximately 8:30 a.m. to 5 p.m. (EST) on Tuesday, Nov. 17. The Company invites investors to view the live webcast of the event. An audio replay in downloadable MP3 format will also be available within 24 hours after the event on the Company’s Web site.
  • PepsiCo announced that it has withdrawn its notification and report forms filed with the Federal Trade Commission in order to provide the FTC with more time to review PepsiCo’s proposal to acquire all outstanding shares of common stock in The Pepsi Bottling Group, Inc. and PepsiAmericas, Inc. PepsiCo plans to refile at the appropriate time. Link


  • DSM Nutritional Products announced the launch of its newly updated Web site for trans-resveratrol, The educational site provides industry, media, health professionals and consumers relevant information on resveratrol science, trends and market insights. Link
  • Nestle announced that it will close its Calistoga Beverage Company plant in California, nearly a year after it laid off 78 percent of the plant’s staff. Link
  • Cees van Dongen, a member of The Coca-Cola Co. Inc.‘s global Environment, Health & Safety Council, said at the European Bioplastics conference that Coke will convert U.S. bottles to contain 30 percent by weight of mono-ethylene glycol, a platic derived from sugarcane and molasses. Link
  • Richard Hazel, CEO, announced that effective immediately, Seltzer Companies, Inc., which includes Seltzer Nutritional Technologies and Seltzer Ingredients, has officially been renamed Glanbia Nutritionals (NA), Inc. and will operate under the Glanbia Nutritionals Customized Solutions brand. Link
  • Boreal Water Collection Inc. debuted its private label water in the ENSO biodegradable plastic bottle at the PLMA trade show in Chicago. Link


  • The Coca-Cola Co. Inc. launched an RTD coffee in Japan called Georgia Gear in a bottle designed specifically for drivers. Link
  • Suntory Holdings Ltd. said it purchased European drinkmaker Orangina Schweppes from Blackstone Group LP and Lion Capital LLP. Link
  • The Coca-Cola Co. Inc. will invest $5.8 billion in its operations in Brazil in 2010-2014, the company announced. Link
  • Pepsico Inc.‘s three-day global board meeting in India focused on how to evolve product lines to align with the tastes of Indian consumers. Link


  • Vita Coco announced two promotions and one new hire in the company’s sales division. Zach Bluemer, 29, was appointed Regional Sales Manager of Florida. Bluemer, who has been with Vita Coco since 2006, previously held the position of District Sales Manager of Metro New York. Tom Friscia, 39, was appointed Regional Sales Manager of Mid-Atlantic. Prior to this, Friscia served as Regional Sales Manager of Metro New York. Tim Dwyer, 32, joined Vita Coco as Regional Sales Manager of Metro New York. Prior to joining Vita Coco, Dwyer worked for six years at Red Bull Energy Drink.


  • The Coca-Cola Co. Inc. will advertise its products in London by employing street performers to sing Coke jingles. Link
  • The BASF Chemical Reporter published a podcast explaining the difference between sugar and artificial sweetners. Bonus fact: cats don’t have sweetness receptors on their tongues. Link
  • McDonald’s Corp. will start testing The Coca-Cola Co.‘s Freestyle fountain-drink dispenser in some U.S. restaurants starting next year. Link
  • In time for Thanksgiving, a Montreal chef has posted a video recipe for turkey that includes bagels, dill pickles, sausage and Coca-Cola. Link