The Flow: Top bev stories from ’09; Kehe to buy Tree of Life


  •’s Top 10 Stories for 2009 – Just because there weren’t any $4 billion purchases this year doesn’t mean that there weren’t any underlying themes. Here are 10 stories that kept us talking: Link
  • Kehe to buy Tree of Life – Netherlands-based Royal Wessanen nv agreed to sell Tree of Life’s North American business to Illinois-based Kehe Food Distributors Inc. for $190 million. Link
  • More than a year into its separation from Cabdury PLC, Dr Pepper Snapple Group Inc. is coming into its own, the Wall Street Journal reports. Link


  • Texas company H2 Sports Energy Inc. is bringing back Hydrade, a sports drink with an ingredient that supposedly speeds up post-exercise hydration. Link
  • AHD International and Funktional Beverages, Inc. announced that LuraLean, AHD’s water-soluble fiber, is now available in Red Stuff. Link
  • Market Connections Group announced the addition of 6-packs of 10 oz. cans of Amy & Brian Coconut Juice. Link
  • BeBevCo announced that it has expanded its Koma Unwind product line to include a coffee flavor. Link


  • Bond Laboratories, Inc. announced the addition of Golden Eagle Distributing, Inc. to its Fusion Premium Beverages product distribution network. Link


  • The Food and Drug Administration sent warning letters to Nestlé SA addressing health claims made for the company’s Juicy Juice and Boost children’s drinks. Link


  • Mtn Dew is passing agency-of-record duties for three new flavors to an animation company, a production company and a group of aspiring creatives. Their commercials will begin broadcasting in April. Link
  • Apple Rush Co., Inc. announced that it has retained the services of Jumpstart Marketing, Inc. for its 2010 marketing and advertising campaign. Link


  • Retailers like Duane Reade, Safeway and Target have repackaged their private labels – making them look like real brands – and have seen a resulting uptick in sales, Marketing Daily reported. Link
  • Calcium supplements could help those who don’t get enough calcium in their diet keep their blood pressure under control, new research shows. Link


  • The Washington Post joined others in extolling the potential health benefits derived from drinking coffee. Link
  • PepsiCo shareholders’ enthusiasm for CEO Indra Nooyi is beginning to fizzle, the New York Post reports. Link
  • The UK’s Exec Digital spoke with Arizona Iced Tea creative director Wesley Vultaggio in an interview that covered the brand’s rise to prominence and its core philosophy. Link
  • The Los Angeles Times published an article highlighting the continuing campaign to create labeling standards for caffeine. Link
  • Sweet Tea, once nearly impossible to order anywhere north of the Ohio River or west of the Mississippi is now brewing up billions of dollars worth of sales across the country, reports the Knoxville News Sentinel. Link
  • Mary Jane’s Relaxing Soda contains no marijuana, but the maker is riding on the drug’s cachet to sell the beverage, the Los Angeles Times reports. Link


  • The Coca-Cola Co., Inc. received tentative authorization from the Labor Department for its approach to funding retiree health care benefits through a special trust and its captive insurance company. Link


  • Suntory Holdings Ltd. plans to sell beverages in China through a distribution alliance with PepsiCo Inc. Link


  • Nika Water was recognized in the first annual Stay Classy Awards. Link


  • A company called Ecoist is making handbags with overrun and discontinued labels from The Coca-Cola Co., Inc. Link
  • An Illinois man died after being crushed by machinery at the Coca-Cola Bottling Co. in Alsip. Link
  • After winning a Dr Pepper on-package promotion, Vicky and Bob Quimby of Auburn, N.Y. traded their prize – a 2010 Camaro – for two more practical used cars. Link
  • A device that forced a bomb squad to respond to Fort Ord Dunes State Park in California turned out to be an energy drink. Link
  • Two New Hampshire elementary school students are urging their state’s legislature to name milk as the state’s official drink. Link