The Flow: Q4 numbers; G33K LOVE

Coca-Cola Enterprises‘ board of directors declared a regular quarterly dividend of 7 cents per common share. The quarterly dividend rate is equivalent to an annual dividend of 28 cents per common share. The dividend is payable March 26, 2009 to shareowners of record on March 13, 2009. Who’s Your Daddy, Inc. announced that it has signed a marketing and representation agreement with Leigh Steinberg Sports & Entertainment, as well as filing a Form 8-K with the Securities and Exchange Commission disclosing the terms of the Steinberg representation deal. Pepsi Bottling Group Inc. filed a fiscal fourth-quarter loss on $336 million in restructuring charges and write-downs as it sees 2009 earnings below analysts’ expectations. Coca-Cola Enterprises reported a fourth-quarter 2008 net loss of $1.45 billion, or $2.99 per diluted share. This includes a non-cash, pre-tax impairment charge of $2.3 billion. Excluding items that impact comparability, the company achieved net income of $107 million, or 22 cents per diluted share. Allstate Beverage Company will close its warehouse in Troy, N.Y. sometime between March and April following a merger between the Allstate Beverage Company and Gulf Distribution. The Coca-Cola Company reported unit case volume growth of 4 percent in the fourth quarter and 5 percent for the full year. North America unit case volume declined 3 percent in the quarter and unit case volume in Japan was even. Sparkling beverages increased unit case volume 2 percent in both the quarter and full year. Trademarks Coca-Cola, Fanta and Sprite contributed to the results, increasing unit case volume 2 percent, 3 percent and 6 percent, respectively, for the year. International sparkling beverage unit case volume increased 4 percent for both the quarter and full year. Still beverage unit case volume increased 11 percent in the quarter and 13 percent for the full year, led by strong growth across the portfolio, including juice and juice drinks, teas, active lifestyle and water brands. International still beverage unit case volume increased 17 percent for both the quarter and full year. Globally, the Company continued to gain volume and value share in nonalcoholic ready-to-drink beverages as well as in core sparkling and still beverages for both the quarter and full year. Senomyx, Inc. reported financial results for the fourth quarter and year ended December 31, 2008. Senomyx ended 2008 with more than $40 million in cash, cash equivalents, and investments available-for-sale and no debt. PepsiCo, Inc. reported results for the fourth quarter and full year 2008. For the full year, the company grew net revenue 10 percent to $43.3 billion and delivered earnings per share of $3.21 on a reported basis. Excluding the impact of items affecting comparability, PepsiCo’s full-year core EPS was up 9 percent to $3.68. In the fourth quarter, PepsiCo delivered a 3 percent increase in net revenue and reported EPS of $0.46. Excluding the impact of items affecting comparability, the company’s fourth-quarter core EPS was up 11 percent to $0.88. WILD Flavors, Inc. and Sunwin International Nutraceuticals, Inc. finalized an agreement cementing a partnership to sell, market, and distribute Sunwin International stevia extracts as well as formulate great-tasting, proprietary, natural sweetening blends for food and beverage products. Berje Inc. announced that Whole Herb Company has become part of the Berje Inc. group of companies. The Pepsi Bottling Groupwill present at the Consumer Analyst Group of New York Conference in Boca Raton at 12:30 p.m. on Thursday, February 19. A live audio webcast of the presentation will be accessible through PBG’s website at

Law and Policy
Legislation that would raise fees for manufacturers, distributors and retailers of alcoholic beverages in Arkansas and loosen restrictions on Sunday sales at clubs and restaurants advanced in a state Senate committee. New York State Health Commissioner Richard Daines advocated for the state’s proposed tax hike on sugary sodas, calling them a primary cause of childhood obesity. Consumers in Florida may have to start paying taxes on bottled water as legislators try to close a budget gap. Corporate Accountability International is pushing for more cities to give up their bottled water contracts to save states money and send a message to big corporations. A coalition of New Yorkers announced the formation of New Yorkers Against Unfair Taxes with the primary aim of defeating Albany’s proposed 18 percent tax hike on juice drinks and soda.

Skinny Nutritional Corp. announced a new distribution agreement in Northern California, servicing eleven counties around Modesto in the Central Valley. This agreement with Varni Brothers Corporation complements existing distribution agreements bringing the total to 27 distributors. Jewel-Osco is adding BAWLS Guarana 10oz bottles and BAWLS G33K B33R 10oz bottles to their 2009 product assortment. Innovative Beverage Group announced that it has signed a deal with Clayton Distributing Co. to distribute drank in Georgia. PureSport announced that it has signed a national distribution deal with Sports Authority as well as online outlets including and

New SKUs
expanded its Amp and No Fear energy drink lines RED Light Industries introduced RED Light energy drink.

National Center For Drug Free Sport distributed a sign declaring which vitaminwater flavors are banned by the NCAA to hang in locker rooms across the country. A Canadian couple survived Cyclone Tracy and fought Victoria’s killer bushfires by spraying the flames with cans of Pepsi. Coca-Cola said it would invest $1.2 billion in Russia over the next 3 to 5 years as it bets sales of the carbonated drink will increase during the economic crisis. A hardline Hindu organization that views Western food imports as “corrupting” is planning to launch a new soft drink made from cow’s urine, often seen as sacred in parts of India. The Rashtriya Swayamsevak Sangh said the urine is being mixed with products such as aloe vera and gooseberry to fight diseases such as diabetes and cancer. Sidel introduced a new sensitive drinks service. The NutraSweet Company announced its newest sweetener, New NutraSweet Cane, a sweetener blend with a touch of real cane sugar.

BAWLS Guarana and online singles community Sweet On Geeks will host Orlando’s first-ever G33K LOVE F3ST on Friday, February 13th at 7pm at Hard Knocks – the largest gaming lounge in Florida and home to the nation’s first indoor combat arena. Red Bull Open Ice is challenging people to hit the frozen ponds and lakes with a hockey tournament at Lake Calhoun in Minnesota on Feb. 21-22. In an effort to remind people where hockey started (and entice people to brave the fierce cold), Red Bull is inviting the hockey-inclined to participate in a tournament unlike any other. Experience Project, an online forum for anonymously connecting and sharing life experiences, and LIVE Energy announced a philanthropic partnership. PureSport announced that it has inked product training deals with athletes including Ryan Powell, the nation’s top-ranked lacrosse player; soccer star, Kenny Cooper, Jr.; triathletes Brandon Marsh and Amy Marsh; and NFL player Bernard Berrian of the Minnesota Vikings.