The Flow: Coke’s lobby; TeaZazz stories

Crown Holdings reported that it swung to a net loss in Q4 FY08, hurt by restructuring and other charges. Net loss stood at $14 million or $0.09 per share compared to a profit of $326.00 million or $2.00 per share in Q4 FY07. Excluding one-time items, the company earned $35.00 million or $0.22 per share, which beat the most recent consensus estimate of $0.17 per share. Coca-Cola Enterprises will close a plant in Pennsylvania that bottles Dasani water as part of a move to become more efficient, the company said. PepsiAmericas Inc. forecast earnings growth for 2009 after reporting that fourth-quarter profit fell 10 percent due to weaker sales volumes and higher material costs. M&K Acquisitions announced its asset purchase of all-natural sport drink company Gleukos, Inc. Reed’s, Inc. announced that it has retained Santa Monica, California-based IRTH Communications, LLC, a “Green” investor relations and communications firm with a focus on the natural and organic space.

Law and Policy
The Coca-Cola Co. spent
$680,000 in the fourth quarter to lobby on sugar imports, commodity
prices, nutrition issues and other matters, according to a recent
disclosure report. The Federal Trade Commission submitted a report to Congress that said “meaningful” nutrition-based standards need to be applied to all foods that are marketed specifically to children and adolescents. 

Southern Wine & Spirits of New York announced the promotion of Shai Froelich to the newly-created position of Vice President & General Manager-Lauber for the State of New York. This promotion is effective immediately. Vita Coco announced the hiring of Bob Ziegler and Lou Aceto to two newly created positions. Ziegler, 34, joins Vita Coco as director of marketing, and will be based in New York. Prior to joining Vita Coco, Ziegler worked at Glaceau vitaminwater as a brand manager for Smartwater. Lou Aceto, 38, joins Vita Coco as director of national accounts, and will be based in Rhode Island. Prior to joining Vita Coco, Aceto was national accounts manager at Red Bull for almost nine years.

Celsius Holdings, Inc. announced that Celsius will soon be available in all Tedeschi Food Shops in the Northeast. Tedeschi Food Shops will carry four flavors; Sparkling Cola, Sparking Wild Berry, Green Tea Raspberry Acai and Green Tea Peach Mango.

Seeking Alpha performed an analysis of Coca-Cola and PepsiCo‘s web traffic following their Super Bowl commercials. In France, Coca-Cola is trying to attract customers to Diet Coke with limited-edition designer bottles that commemorate the line’s 20th anniversary. The leader of a Russian ultra-nationalist party demanded the removal of refrigerators advertising from the country’s parliament, calling the advertisement of foreign companies as “inadmissible in the building of a supreme national political authority.” Advance Plastic now offers a classic ring style 38mm-400 Tamper Evident Cap for the dairy, fruit juice and bottled water markets. This linerless cap is for use with blow molded pint, half-gallon and 1 gallon plastic jugs. The tamper ring utilizes a ratchet mechanism that is compatible with existing capping solutions. There’s a decision currently in debate among the NCAA substances panel looking into the possibility that certain vitaminwater flavors may create an unfair advantage during collegiate games. The NCAA has not yet approved Power-C, Energy, Rescue, Vital-T and Balance. Because the products have not been approved, any detection of them in an athlete before a game or match will result in loss of eligibility.

Red Bull conducted it’s Red Bull Snowscrapers event in New York City, Thursday. The event will be broadcast on NBC on Feb. 15. TeaZazz Sparkling Tea is asking Southern California residents to submit their stories for a chance to receive 100 bottles of TeaZazz for their upcoming events, charity of choice or special occasion. TeaZazz will pick 10 winners and is offering the winners not only free products, but the opportunity to have their stories published on the TeaZazz website to further help raise awareness to the rest of the community. Residents within a 100 mile radius from Valencia, CA are eligible and the contest ends on March 2, 2009. For more contest information and rules, please visit The Coca-Cola Company announced that Muhtar Kent, president and chief executive officer, will present at the Consumer Analyst Group of New York Conference being held in Boca Raton, FL, at 10:45 a.m. (EST), Friday, Feb. 20. The Company invites investors to listen to the live webcast of the presentation at its Web site, Evian released the newest addition to its designer collection. Evian has partnered with French designer Jean Paul Gaultier to produce five unique and exclusive creations for 2009, the Evian Haute Couture Bottles by Jean Paul Gaultier.  Roaring Lion energy drink is offering consumers a free 12 oz. can of Roaring Lion and an 8.3 oz. can of Red Bull as part of the Lion’s Challenge. ALL SPORT is sponsoring Jeremy Mayfield’s NASCAR Sprint Cup team.