The Flow: vitaminwater adds more 10; more bev taxes proposed


  • vitaminwater10 will introduce four brand-new varieties on august 17, 2009: go-go (mixed berry), mega-c (grape raspberry), revitalize (green tea) and recoup (peach-mandarin). Link
  • Congressman Earl Blumenauer (D-Ore.) introduced a bill that would fund improvement of the nation’s water and sewer infrastructure through a tax on bottled beverages. Link
  • The Coca-Cola Co. aired a music video on MTV for their advertainment song, “Open Happiness.” The video steered clear of an overt brand presence, opting instead for a one-second flash of a Coke bottle in the background of a scene. See if you can spot it. Link


  • AQUAMANTRA Premium Bottled Water has introduced a 100 percent biodegradable, recyclable, compostable (non-PLA) plastic bottle. Link
  • Native Waters, LLC is introducing Native Water, a sustainable bottled water in environmentally friendly packaging. Locally sourced and packaged in biodegradable bottles, Native Water is 100 percent natural and organic. Link
  • Go Girl Energy Drink introduced a new website and a new flavor, Go Girl Bliss. Link


  • now sells Ghostbusters Ectoplasm Energy Drink. Link
  • Weis Markets will expand distribution of Reed‘s natural sodas from 50 stores to 154. Link
  • SoNu is now available on Link
  • New Leaf Brands announced that it rolled out New Leaf Tea with distributors in Virginia and North Carolina. In Virginia, New Leaf Tea is now being sold through Loveland Distributing Co. in Richmond, Hoffman Beverage Co. in Virginia Beach, M. Price Distributing Co. for the Eastern Peninsula, BJ Sager, Inc. in Winchester, PA Short Distributing Co. in Roanoke, and Gwyn Distributing Co. in Marion. In North Carolina, distribution is underway in Harris Wholesale in Raleigh, the Best of Beers in Hickory, and Standard Distributors in Gastonia. Link
  • Celsius Holdings, Inc. announced that Celsius will be available in mid-August at participating 7-Eleven stores. Link
  • Innovative Beverage Group Holdings, Inc. announced a partnership with Kalamazoo, MI-based Imperial Beverage Company to distribute drank throughout southwest Michigan including Allegan, Barry, Berrien, Branch, Calhoun, Cass Kalamazoo, St. Joe and Van Buren. Link
  • DynaPep Energy announced their micro-shot is now available in GNC locations nationwide and also through the GNC website. Link
  • Go Fast Sports and Beverage Co. announced distribution at five Arizona convenience store chains: Express Stop, Quick Mart, 4 Sons Food Stores, Dunlap Oil and Danny’s Family Car Wash. Link


  • Red Bull filed a suit against Chicago Import Ltd. for illegally importing Red Bull products from the United Kingdom, Ireland and Asia and reselling them in the United States. Link


  • Axle Fuel Bag-In-A-Box energy drink recently announced a campaign that allows bars, restaurants, retailers and distributors wishing to try the product to do so for free. Link
  • Red Bull‘s Soapbox Race will take place in Downtown Los Angeles on September 26th. Link
  • 5-Hour Energy announced the newest members of its “A-List” following the conclusion of the energy shot’s Featured Fan Contest. Link
  • Gatorade honored the top prep male and female athletes with the seventh annual Gatorade High School Athlete of the Year awards. Gatorade National Football Player of the Year Garrett Gilbert (Lake Travis HS/Austin, Texas) was named Gatorade Male High School Athlete of the Year, while Gatorade National Girls Basketball Player of the Year Skylar Diggins (Washington HS/South Bend, Ind.) received Gatorade Female High School Athlete of the Year honors. Link
  • Red Bull showed off the 17 ingredients in its Simply Cola in a hand-made wooden box. Link
  • Mundet apple-based soft drink is celebrating its 100+-year heritage with a Centenario promotion, including instant-win prizes located under special gold bottle caps found on Mundet Green Apple and Sidral Mundet glass bottles. Link


  • Advertising Age’s Givi Topchishvili took a closer look at Pepsi‘s recent $1 billion investment in Russia. Link
  • Chicago Now published an article about Aquamantra. Link
  • If you haven’t seen it yet, take a read through Inc.‘s cover feature on Sweet Leaf Tea, called “How to Start a Beverage Company.” Link


  • A U.K. study found that many consumers are unsure why they drink bottled water. Link
  • Danisco and Turku University are behind the first study to demonstrate that dietary supplementation with probiotic cultures may relieve the symptoms of birch pollen allergy. Link


  • Dr Pepper Snapple Group, Inc., will issue its second quarter 2009 financial results on Thursday, August 13, before the market opens. Larry Young, DPS president and CEO, and John Stewart, chief financial officer, will discuss the results during an earnings conference call for financial analysts and investors at 10 a.m. CDT that day. The conference call and slide presentation will be accessible live through the DPS website at and will be archived for replay for a period of 14 days.


  • GSB Flavor Creators introduced a line of scent-themed flavors. Link


  • Responding to an enduring local pronunciation, PepsiCo changed the name of its banner product to ‘Pecsi’ in Argentina. Link


  • OAKLEAF, a provider of sustainable waste logistics and recycling solutions, is sharing The Pepsi Bottling Group‘s successes with recycling and waste diversion during an online webinar Thursday, July 23, 2009 from 2:00 to 3:00 p.m. Eastern Time. Link


  • Grass Roots Beverage, Boca Raton, Fla. has announced the promotion of Robert Soler to regional manager for the state of Florida. Soler’s previous position was district manager of South Florida. Link
  • TracyLocke has hired Rady Gier, a former chief consumer officer of Dr Pepper Snapple Group, as an advisor to the CEO and other top executives. Link
  • Vita Coco announced three new employees and three newly created positions. Adam Litvak joins Vita Coco as National Food Service and Corporate Sales Manager. Jim Venia joins Vita Coco as Western Divisional Sales Manager, and Rob Schofield joins Vita Coco as Director of Sales in the Northeast.


  • Why does bottled water have an expiration date? NBC Augusta found an answer. Link
  • ChipChick found a pair of ready-made spy cameras disguised as popular sodas. Link
  • In one of the grosser beverage-based promotions we’ve seen, the promotion company for a Korean film called “Thirst” sent IV bags of a red drink to movie reviewers. Link
  • US magazine released footage from the Pepsi commercial in which a mis-timed pyrotechnic set Michael Jackson’s hair on fire. Link PepsiCo responded to the footage by asking “Why would anyone want to share such frightening images?” Link
  • Jeff Miller, Senior Manager at Coca-Cola Enterprises, will be a presenter at the upcoming Cloud Computing Conference & Expo this coming November 2-4, 2009, in Santa Clara, California. Link
  • released its list of the 10 most dangerous foods to eat while driving, including soda and coffee. Also, ribs, chicken wings and tacos. Link