The Flow: Mach One to buy White Hat; FDA to get more muscle


  • Mach One Corp. has tentatively agreed to buy White Hat Brands LLC, the producer of the Dog On It! brand of vitamin-fortified juice beverages for children. Link
  • The House of Representatives passed legislation on Thursday to require more frequent inspections of processing plants and give the government the authority to order the recall of tainted foods. Link
  • Clarifying serving sizes and moving the location of calorie information to the main body of the Nutrition Facts panel are among the ways to improve consumer use of information on food labels, according to initial findings of new study from the International Food Information Council Foundation. Link


  • 5-Hour Energy announced that it will introduce its newest flavor, Grape, in late September. Link
  • ZICO Pure Premium Coconut Water announced it will introduce its flavored coconut water varieties in one-liter containers next month. Link
  • Sayan Health announced the launch of a calorie-free version of its Sayan Chaga health drink. Link
  • Pacific Natural Foods added All Natural Hemp Milk to its lineup of shelf-stable non-dairy beverages. Link


  • Now served in over 4000 schools across the nation, The Switch is expanding its availability into the retail sector. In addition to being available at, The Switch has added retailers Tops, D’Agostinos, Big Y, Kings and select Whole Foods in the past few months. Link
  • Icelandic Glacial announced that it has expanded its ‘in-air’ availability, signing a new agreement with AirTran Airways. Link
  • Oogave announced that its products will be on the shelves in Pacific Northwest Whole Foods stores in the next 30 days.
  • It could lead to a concession cart civil war: Delta Air Lines Inc. will begin carrying drinks from the Coca-Cola Co. and snacks from PepsiCo-subsidiary Frito-Lay. Link
  • Venga functional infusions signed an agreement with Exclusive Beverage Distributors, who will handle the brand across the New York Metro region. Link


  • In support of its Jordan Series of products, Gatorade rolled out a commercial in which artists create a giant, backlit image of Michael Jordan constructed mostly out of Gatorade bottles. Link
  • Red Bull will bring it’s Art of Can exhibit to Washington D. C. October 8-19. Link
  • Coca-Cola Enterprises was one of six companies to take delivery of all-electric Smith Newton commercial trucks made by Smith Electric Vehicles. CCE will pilot two trucks in New York and two in Washington, D.C. Link
  • 7-Eleven and Pepsi Max will sponsor World Wrestling Entertainment’s 2009 SummerSlam pay-per-view on Sunday, August 23, at the Staples Center in Los Angeles. Link
  • owater has launched a national search for athletes to feature on their owater labels. Link
  • Sunny Delight Beverages Co. and First Flavor teamed up to promote SunnyD Smoothies with the use of First Flavor’s Peel ‘n Taste flavor sampling technology. Link


  • Since the 1970s, PepsiCo‘s Quebec bottling unit has gone its own way by appealing the province’s French-speaking population’s nationalistic streak, according to the New York Times. Link
  • A recent paper concluded that a proposed “fat tax” on soda would raise revenue, but that tax would have to be larger to significantly change America’s eating habits. A separate paper concluded that a fat tax could increase obesity “as it may reduce not just the consumption of junk-food, but also time devoted to physical activity,” according to the New York Times Economix Blog. Link


  • Black tea contains a substance that mimics type 2 diabetes drugs Precose and Glyset, and more of it than either green or oolong tea, report Haixia Chen and colleagues of Tianjin University, China. Link
  • New research suggests that a compound nearly identical to the common food dye that makes certain flavors of Gatorade blue may have an unexpected application-treating spinal cord injuries. Link


  • Coca-Cola Enterprises reported second-quarter 2009 net income of $313 million. Excluding restructuring charges, second-quarter 2009 net income was $328 million. Link
  • The Board of Directors of Sensient Technologies Corporation declared a regular quarterly cash dividend on its common stock of $0.19 per share. The cash dividend will be paid on September 1, 2009, to shareholders of record on August 7, 2009.


  • The sale of juice drink and mixer company American Beverage Corp. has been put on hold, according to the Pittsburgh Business Times. Link
  • PepsiCo‘s unresolved bids to buy its bottlers appear to be raising questions for some investors, CNN Money reported. Link
  • Nestle Waters North America Inc. signed a 10-year lease for 214,434 square feet in Sacramento’s Florin Fruitridge Industrial Park. Link


  • Sidel sold its 5,000th blow molder to Anheuser-Busch InBev, which will use the machine to make PET beer bottles, according to Sidel.


  • Clyde C. Tuggle, Senior Vice President at The Coca-Cola Co., has been elected to the board of The National Center on Addiction and Substance Abuse at Columbia University. Link


  • A Florida couple claims they found a mouse in can of Diet Pepsi, which triggered a U.S. Food and Drug Administration investigation. Link
  • “Tapped,” a new documentary that argues the bottled water industry, in part by producing massive amounts of plastic, is destroying communities, polluting the environment and risking public health, is currently running in New York City. Link
  • Politicians, beer writers, and just about anyone who has ever had an opinion about beer, ever, have criticized President Barack Obama for choosing Bud Light as his beer of choice at a meeting between himself, Harvard Professor Henry Gates, and the Cambridge Police Officer who arrested him. Link