The Flow: Bossa Nova line fast-tracked; vial shots recalled


  • Johnson: new Bossa Nova line fast-tracked The recent acquisition of Bossa Nova Beverage Group by Beverage Holdings LLC will mean more Bossa Nova products in the near future, and more Bossa Nova-influenced beverages further down the line, according to Bossa Nova founder Alton Johnson. Link
  • The Food and Drug administration issued a warning for Hardcore Energize Bullet and New Whey because, the FDA reported, some of their test-tube like packages contained utility knife blades. Link
  • & Beverage Spectrum magazine’s annual Bottled Water Guide is now accepting entries for the 2009 edition, which will be published in early August. The submission deadline is July 10. Link
  • The USDA has loosened standards on its coveted “USDA Organic” label, according to a story in the Washington Post Link but the Organic Trade Association insists that the organic label is still both trustworthy and relevant. Link


  • Horizon Organic is adding a pair of new kid-targeted natural products – one in July and another in August. Link
  • AMP energy shots are being discontinued, Beverage Digest reported.
  • Peaceful Remedies, LLC plans to launch a line of 5 stressor specific “RELAXATION SHOTS” in September. The products will be marketed under the brand name RelaxZen.
  • High Voltage Beverages has added Blue Melon Shock to its VOLT line of energizing carbonated soft drinks. Link
  • Innovative Beverage Group announced the introduction of Drank Deuce relaxation shot. Link
  • Peet’s Coffee & Tea, Inc. announced the introduction of Peet’s Bottled Iced Teas. Link
  • Arizona Beverages has partnered with Nestlé Waters North America Inc. to create AriZona Tea Waters. Link


  • Zola Açaí has announced a partnership with Robeks, a premium smoothie franchisor, to provide consumers with açaí juice products. Robeks has also replaced their original açaí offerings with Zola Açaí. Link
  • S.R. Perrott Inc. has been named the distributor for Florida’s Volusia, Flagler and parts of Lake and Putnam counties for Nestle’s Nesquick ready-to-drink beverages and Coffee-Mate creamer. Link
  • SUBWAY added FUZE iced tea to its nearly 22,500 restaurants throughout the United States. Link
  • ViB Holdings LLC announced Brown Distributing as their sole distributor for ViB (Vacation in a Bottle) in Austin, TX. Link
  • Skinny Nutritional Corp. announced the signing of distribution agreements with 15 new distributors. Link
  • XYIENCE signed a distribution deal with New York-based Exclusive Beverage Distribution. Xenergy will be on the shelves in several hundred Duane Reade stores in Manhattan and just over 100 Walgreen locations, also in New York City. XYIENCE finished up its spring season with a tri-fecta distribution win in the Southwest that included Phoenix-based Hensley. Link


  • O.N.E. beverages were available at the Whole Foods location at the Bonnaroo Music and Arts Festival. The company was one of five selected to work with Whole Foods on the event. The brand is also slated to appear on ABC’s “Extreme Makeover: Home Edition,” and the Oxygen Channel’s “Bad Girls Club.”
  • The Florida Department of Citrus will debut a new TV commercial touting the advantages of drinking a daily glass of orange juice. The commercial, in 15- and 30-second versions, will appear on broadcast and cable television stations across the country. Link
  • Harcos and have partnered to bring Mana Energy Potion energy shot to players in both real life and online. Players in’s massively multi-player online role-playing game, Lunia, can now purchase virtual bottles of Mana Energy Potion to boost their stamina in the game and receive an actual case of Mana Energy Potion free of charge. Link
  • The Coca-Cola Co. has placed billboards covered in velcro at bus stops to promote its new, better-grip bottle. Link
  • The Gatorade Company, in partnership with ESPN RISE, announced senior decathlete Curtis Beach of Albuquerque Academy (Albuquerque, N.M.) as its 2008-09 Gatorade National Boys Track & Field Athlete of the Year. Link
  • Lifeway Foods, Inc. announced a Kefir giveaway to celebrate the launch of their new website and the 4th of July holiday weekend. Link
  • XYIENCE will celebrate UFC 100 during the UFC Fan Expo, to be held Friday, July 10 through Saturday, July 11 at the Mandalay Bay Resort and Casino in Las Vegas.
  • Hansen Natural Corp. has been distributing water-filled Monster cans to workers and band members on the Vans Warped Tour to increase exposure of the brand.
  • The California Milk Processor Board, creator of Got Milk?, is launching a viral “video poems” campaign, targeting bilingual 18- to 24-year-old Hispanics. Link
  • That Coca-Cola Co. created a new Coke Zero ad featuring the Coca-Cola brand managers trying to convince Coca-Cola NASCAR drivers to place their Coca-Cola logos across their windshields. Link
  • The Coca-Cola Foundation will make two donations of $15,000 to two nonprofit organizations to help continue the renewal of New Orleans. Link
  • The Coca-Cola Co. continued its long-standing support of the Essence Music Festival, the summer’s largest African-American music and empowerment event in the country. Link
  • TeaZazz announced its sponsorship of the July 11th Concern Foundation Block Party on the Paramount Studios Lot. Link
  • Evian Natural Spring Water unveiled a new advertising campaign and a new signature message, “Live Young.” The worldwide kick off began with a viral pre-launch and online infiltration via YouTube, also available for viewing on the brand’s new Web site, Link


  • Halle Berry listed Vita Coco coconut water as her drink of choice in an OK! magazine article. Link
  • The Coca-Cola Co. is expanding its iconic bottle shape across its entire bottled line in an effort to keep the brand image fresh, according to an article from the Atlanta Journal Constitution. Link
  • Coupon conterfeiters are on the rise, even leading The Coca-Cola Co. to retract a promotion recently, according to the Wall Street Journal. Link
  • Juice companies Ocean Spray and Welch’s are seeking to boost their profits with nutraceutical claims for their chosen fruits, according to Mass High Tech. Link


  • Eating a variety of fruits and vegetables rich in the antioxidant quercetin may boost endurance, according to a small study with healthy college students. Link
  • Drinking five cups of coffee a day could reverse memory problems seen in Alzheimer’s disease, US scientists say. Link
  • Frugality is now cool, according to research from Starcom and Nickelodeon. Link
  • The Corn Refiners Assocation issued a press release rounding up recent coverage about health claims attached to products that opt to use sweeteners other than high-fructose corn syrup. Link


  • The Pepsi Bottling Group, Inc. announced that it will webcast its second quarter 2009 earnings conference call with financial analysts and investors on Wednesday, July 8 at 11:00 a.m. ET. PBG will release its second quarter financial results before the market opens that morning. The live webcast will be accessible through the Company’s website at A replay of the conference call will be archived and available online through the Investor Relations section of the site. Link


  • UTC Power announced it will supply two of its new PureCell Model 400 fuel cell systems to provide on-site electricity and heat for Coca-Cola Enterprises‘ production facility in Elmsford, N.Y. Link
  • DWS Printing added to its cut & stack and pressure sensitive label capabilities. Link


  • Pepsi CEO Indra Nooyi toured China To get a feel for the market. Link
  • A wine glut in Australia has driven prices lower than bottled water as the industry faces an unprecedented meltdown and a fire-sale of unprofitable vineyards. Link
  • PepsiCo announced that it plans to invest US$1 billion in Russia over three years, together with its partner The Pepsi Bottling Group. Link
  • A U.S. trade official said that China had not unfairly used a new anti-monopoly law to block a planned Coca-Cola Co. acquisition. Link


  • The Dr Pepper Snapple Group said it has signed a five-year contract with HCL Technologies, an information technology and outsourcing company in India. HCL will manage Snapple’s computer networks – but may be hiring in the United States to do it. Link
  • PepsiCo CEO Indra Nooyi and former PepsiCo CEO Donald Kendall will travel to Moscow for a reception for a ceremony marking the anniversary of Nikkita Kurschev tasting Pepsi during a visit with President Nixon. Link
  • The Coca-Cola Co. and PepsiCo, following an experiment by digital advertising agency Amnesia Razorfish, now follow each other on Twitter. Link
  • Michael Jackson beverage roundup: Dr Conrad Murray, the doctor at the centre of the probe into Michael Jackson’s death, promoted Pit Bull energy drink. Link. Clay G. Small, a former vice president and division counsel for PepsiCo., told the story of his night hanging out with Michael Jackson and watching TV with a chimpanzee. Link. Billboard ran a story declaring that PepsiCo and Michael Jackson made marketing history through their partnership. Link.