The Flow: Pepsi injunction denied; Mtn Dew adds UltraViolet


  • Injunction decision reveals Pepsi tactics: A federal judge on Wednesday denied PepsiCo‘s request for an injunction against a Powerade advertising campaign from The Coca-Cola Co. In the process of explaining his opinion, the judge offered an unusual glimpse into the strategies that the country’s two largest beverage firms use against each other – struggling with science, marketing, lawyers and supply chains. Link
  • Mountain Dew is introducing a flavored line extension available exclusively in a diet version. Diet Mountain Dew UltraViolet, on store shelves for a limited time beginning next week. Link


  • Skinny Water is now available in the New York metro market. Link
  • Simplifast is now available online at Link
  • Coca-Cola Bottling Co. Consolidated announced the opening of its new warehouse and logistics center in Roanoke County, Va. The expansion represents a major investment of more than $9 million. Link
  • NOLA Beverage Group, LLC of New Orleans has acquired exclusive U.S. distribution rights to Cult Energy Activator, an internationally distributed energy drink. Link
  • New Leaf Brands announced that Costco Wholesale is rolling out New Leaf Tea in all 77 stores in Canada. Link The brand has also expanded the distribution of New Leaf Tea into the Midwest including Ohio, Kentucky and Indiana through Columbus Distributing Beverages, Ltd. in Columbus, OH, Tri-State Juice Co. in Cincinnati/Dayton, OH, Kentucky Eagle Beer, Inc. in Lexington, KY and Pure Beverage, Inc. in Indianapolis, IN. Link
  • Innovative Beverage Group Holdings, Inc. partnered with Milford, OH-based Tri-State Juice Co., Inc. to distribute drank. Link
  • Celsius Holdings, Inc. announced that Celsius will soon be available at Xtra Mart convenience stores at 150 locations throughout eastern New York, upstate New York and New England. Link
  • XYIENCE announced that Xenergy has penetrated several new markets, including Chicago and Texas, as a result of a deal with Kehe Food Distributors. Link
  • Drenchers are now available in Texas. Link
  • Coca-Cola Co. representatives opened a renovated Coca-Cola Enterprises Sales and Distribution facility in Rock Island, Ill. Link


  • Potencia USA llc and Bebida Beverages announced its POTENCIA BLAST energy shot. Link


  • Red Bull has tapped rally champion Travis Pastrana for this year’s Red Bull: New Year. No Limits to be broadcast live on ESPN. Travis will attempt to shatter the world record for distance jumping in a car, at a location in Los Angeles to be announced shortly. Link
  • Dr Pepper hosted a live web chat on Facebook with hip-hop artist Fabulous.
  • Red Bull has commissioned three separate mobile phone games based on its Red Bull Racing Formula-1 team Link the Red Bull Soapbox Race, Link and its X-Fighters dirt bike stunt team. Link
  • Roaring Lion Energy Drink announced that is sponsoring rock band His Name Was Yesterday. Link
  • The Coca-Cola Co. introduced its own url shortener for use on Twitter. Link
  • According to the second survey issued on behalf of the Pepsi Optimism Project (POP), Americans are more optimistic now than they were in 2008. Link
  • Mountain Dew is collaborating with Paramount Digital Entertainment on an episodic, interactive Web series and online game that will allow viewers to help determine the plot flow and story outcome. Link


  • Doctors at the University of Chicago are testing grapefruit juice as a supplement to the cancer drug rapamycin. Link
  • A UK study suggests beetroot juice boosts stamina and could help people exercise for up to 16 percent longer. Link
  • Increasing vitamin D levels in adults may boost calcium absorption, but there appears to be no such clear association in children, according to Texas-based researchers. Link


  • Jones Soda Co. announced results for the quarter ended June 30, 2009. Revenue decreased 36 percent to $7.5 million in the second quarter of 2009 compared to $11.7 million in the second quarter of 2008. The decrease in revenue was primarily attributable to the discontinuance of the Jones Soda glass bottles at some major retailers in our DTR (direct to retail) and DSD (direct store delivery) channels, which occurred in 2008 as part of the company’s realigned channel focus. Link
  • Hansen Natural Corp reported a 14 percent rise in quarterly profit, driven by Monster Energy drink. Second-quarter net income rose to $57.3 million from $50.2 million a year ago. Link
  • Celsius Holdings, Inc. reported revenue of $1.2 million for the three months ended June 30, 2009, versus $1.0 million for the same period in the previous year, an increase of 16.6 percent. Link
  • Coca-Cola Bottling Co. Consolidated announced it earned $12.2 million in the second quarter of 2009 compared to $15.2 million in the second quarter of 2008. Link
  • PepsiAmericas, Inc. announced that its Board of Directors declared a third quarter 2009 dividend of $0.14 per share on PepsiAmericas common stock. The dividend is payable October 1, 2009 to shareholders of record on September 15, 2009. The board reviews the dividend policy on a quarterly basis.
  • Dr Pepper Snapple Group, Inc. will webcast its second quarter 2009 earnings conference call on August 13, 2009 at 10:00 am (CT). Dr Pepper Snapple Group will issue Q2 financial results prior to the open of the market the same morning. Link
  • The owner of drink and drink-mix producer American Beverage Corp. has hired forensic accountants to determine why it overstated its financial year 2008 profits by $30 million. Link


  • Whole Foods Magazine (no relation to the powerhouse natural foods store) published a detailed article on superfruits. Link
  • Idaho’s KPVI News 6 noted a local increase in demand for Coca-Cola made in Mexico. Link
  • The New York Times published an article saying that parents of young athletes should stock sports drinks for their children – with a bonus shout out to Gatorade, Powerade and Crayons. Link
  • Late Night host Conan O’Brien used drank as part of a joke. He sets up the product as the opposite of Red Bull, one which puts your body into an extreme state of vegetation. “The original name for this drink was tequila.” (The joke starts about 5:50 through the linked video.) Link
  • The recession may be finishing the bottled water “fad” that environmentalists started attacking a few years ago, according to Eric Felten at the Wall Street Journal. Link
  • The Providence Business News ran an article on Swing Juice.


  • Electro-Mech announced today a renewal of their 23-year partnership with Coca-Cola Enterprises. Electro-Mech supplies scoreboards for baseball, football, basketball, soccer, hockey, and other sports to facilities serving Coca-Cola products across the United States. Link


  • Starbucks has begun to export bottled Mint Mocha Frappuccino coffee drinks to Hong Kong.
  • PepsiCo has launched a music label in China that enables it to groom, produce and ultimately control its recording stars, according to BusinessWeek. Link


  • Retail orange juice prices have declined since February, sending seasonal sales into positive territory for the first time since 2001-02. Link
  • In an update to the Pepsi vs. Coke logo chart that circulated last week, blog Brand New showed through a revised chart that Coca-Cola has undergone more logo changes than its smaller competitor. Link
  • A Twitter user has created a profile called “HiFrucCornSyrup” and has taken to tweeting from the point of view of the recently-vilified sweetener – though the tweets are not always flattering of HFCS. Link