The Flow: ABA to put calories up front; NY precedent setting?


  • America’s non-alcoholic beverage companies will put calorie information on the front of all their packages, vending machines and fountain machines, the American Beverage Association announced. Link
  • Researchers from the University of Minnesota and the National University of Singapore have found that consuming two or more soft drinks a week can dramatically increase the risk of developing pancreatic cancer. Link
  • If New York’s proposed tax on sugared beverages succeeds, it could embolden other states to pass similar measures, reports the Atlanta Journal-Constitution. Link
  • Note: Beverage Spectrum Magazine will feature a roundup on bottled water in its March issue. To have your brand included, contact Matt Casey at


  • Naked announced a new 100 percent coconut water product. Link
  • POM Wonderful announced the launch of two new 100 percent juice blends: Pomegranate Kiwi and Pomegranate Nectarine. Link


  • Hydro One announced a distribution partnership with Cromer Food Service in South Carolina and Georgia. Link
  • Native Waters LLC signed a partnership with beverage distributor g. housen of Brattleboro, Vt. covering Western Massachusetts, New Hampshire, and Vermont.
  • New Leaf Brands, Inc. announced that it has begun distribution in Kansas through an agreement with Wichita-based House of Schwan. Link
  • Wave Energy Drink announced new distribution in Buffalo, N.Y. at select S & G Express Marts. Link
  • BeBevCo announced it has secured an agreement with Novelties Express, a division of the convenience store supplier, M.R. Williams, which has secured placement for Koma Unwind at Uppy’s Convenience Stores. Link
  • Yakult announced retail placement at Wal-Mart, Safeway, Albertsons, King Soopers, City Market and Smith’s (The Kroger Co.) in Colorado and New Mexico. Link


  • About 100 beverage industry workers joined state legislators at the Coca-Cola Bottling Co. in Geddes, N.Y. to protest Gov. David Paterson’s proposed tax on sugary drinks. Link
  • Federal efforts to create a tax on sugared beverages have fizzled as support has soured, the Chicago Tribune reports. Link
  • Soon-to-be introduced legislation would ban candy and sugary beverages from schools, the New York Times reports. Link


  • Fans voted New Orleans Saints quarterback Drew Brees as the winner of a $100,000 grant from the Pepsi Refresh project. The grant will be applied to Brees’s Hope Lodge charity. Link
  • Project 7 announced the winners of its first annual Grand Giveaway: HOPE International, Blood:Water Mission, Partners in Health, Stop Child Trafficking Now, Invisible Children, SOS Children’s Villages and Plant With Purpose. Link
  • Guayaki launched a new website with partner TechXpress. Link


  • A new analysis of 100 commercial beers shows the beverage is a significant source of dietary silicon, a key ingredient for bone health. Link
  • According to the Nielsen Healthy Eating Index, the United States is making progress on eating healthy. Link


  • New melatonin-based drinks help restless sleepers, but pack hormones, the New York Daily News reported. Link
  • PepsiCo Inc.‘s Refresh Project will be a pivotal test case for other brands trying to navigate an ad-cluttered, cynic-rich marketing landscape, reports AdAge. Link
  • Dunkin’ Donuts hopes to convince energy drink consumers to instead get their caffeine fix from Dunkin’ iced coffee, reports the Boston Herald. Link
  • Mississippi’s WMC-TV published a an article about drank that cast the drink as good at settling you down after a hard day of work. Link


  • Dr Pepper Snapple Group announced that its Board of Directors declared a quarterly dividend of $0.15 per share on the company’s common stock. The dividend is payable in U.S. dollars on April 9, 2010, to shareholders of record on March 22, 2010.
  • The Coca-Cola Co., Inc. reported fourth quarter 2009 operating results, with unit case volume increasing 5 percent, successfully cycling 4 percent growth in the prior year quarter. For the full year, unit case volume increased 3 percent. Link


  • DSM announced plans to expand its existing research and development facilities in North America. Located at the company’s North American Headquarters in Parsippany, New Jersey, USA, the new Nutrition Innovation Center will bring together DSM’s laboratory capabilities for the beverage, bakery, dairy, savory, dietary supplement and personal care market sectors. Link


  • No Fear energy drink launched a new SKU in Britain that uses a resealable can similar to that of Monster Import. Link
  • Police in Poland found a stock of counterfeit Coca-Cola at a bottling plant. Polish media reported that thousands of bottles of fake Coca-Cola produced in unsanitary conditions may have already been retailed in Poland and may be a health risk to consumers. Link
  • After seven months of talks, Japanese brewers Kirin and Suntory have given up on merger efforts.. Link


  • Coca-Cola Bottling Co. Consolidated announced that Alexander B. Cummings has been named to the Company’s Board of Directors. Cummings is Executive Vice President and Chief Administrative Officer of The Coca-Cola Company. Link


  • MSNBC named a cheetah from a 1999 Mountain Dew commercial as the 6th coolest animal pitchman from a Super Bowl advertisement. Link
  • The very first vending machine was invented in 215 B.C. by a mathematician who came up with a coin-operated gadget to dispense holy water, the Washington Post reports. Link
  • For those of you that missed them (or would like to see them again) here are the Super Bowl commercials from The Coca-Cola Co., Inc. Link Link and Dr Pepper Snapple Group Link.