ON TOP
- PepsiCo had a brief flirtation with the scientific community that didn't go all that well. Link
- USDA Report: Soda Tax Will Curb Obesity Rates Link
- Cott Corporation signs agreement, acquires Cliffstar Link
ON THE SHELVES
- Joint Juice has launched a new drink mix. Link
- BROOKLYN SODAS now have cane sugar in them. They also now come in 4-Packs.
- Big Red has released Big Red Vanilla Float with cane sugar in select markets. Link
- The Ginger People have relaunched Ginger enerGizer triple ginger tonic with a new look. Link
DISTRIBUTION
- drank Distribution Expanded in Ohio Link
IN THE MEDIA
- The New York Times reports on four independent soda makers in Connecticut. Link
- Men's Health editor-in-chief, Dave Zinczeno uncovers the nutritional content of functional beverages as the latest installment to the Eat This Not That franchise. Link
- Massachusetts lawmakers discuss "bottle bill" expansion on WBUR. href=”http://www.wbur.org/2010/07/07/bottle-bill” target=”_blank”>Link
- The Chicago Tribune discussed the impact of Wal-Mart on competitive regional soda pricing. Link
- The Connecticut Post had a story on the underwhelming financial impact of the state's bottle bill. Link
- Here's a great chance to learn a lot about the push and pull of a beverage partnership: the New York Times has a "case study" concerning a conflict between Honest Tea and the Coca-Cola Co., Inc. over the marketing of Honest Kids. Link
BRAND MARKETING & PROMOTION
- Roaring Lion Energy Drink hosts VIP night in honor of hip-hop star, Hassahn Phenomenon's video and single release titled "All Night." Link
- "Melrose Place" alum and author Josie Bisset featured in Zipfizz ad campaign Link
- ZipFizz has added actress Josie Bissett as its national spokesman. Link
- XYIENCE is offering mixed martial arts fans the chance to invite up to 100 friends to a UFC viewing party in their hometown that's hosted by XYIENCE athlete/ UFC fighter Wanderlei Silva. The contest runs through August 31, 2010. Link
RELIEF EFFORTS
- The Pepsi Refresh Project pledges to help affected Gulf areas Link
SUPPLIER SIDE
- Wellness products maker US Farms has opened a new plant to make aloe-based energy drinks and juices. Link
- Bond Labs has launched a testosterone supplement for beverages. Link
TOOTING THEIR HORN
- ALO Drink recently won the 2010 BevStar Bronze Award. Link
PEOPLE
- Ike S. Gill has become the new CEO for Dox Cardio Water. He had previously been COO of O.N.E. Link
- Sheldon “Shelly” Stein has been appointed President and Chief Executive Officer of Glazer’s Distributors. Stein had been a Vice Chairman of Global Investment Banking at Bank of America Merrill Lynch since March 2008. Link
- TransFair USA, the leading independent, third-party certifier of Fair Trade products in the United States, announces Jennifer R. Gallegos as its new Director of Business Development, Coffee. Link