The Flow: Sambazon: new campaign, BevNET launches Brewbound


  • Vibranz Kombucha Teas have met the FDA's alcohol content requirements and return to store shelves. Link
  • Exclusive Video: Brothers Ryan and Jeremy Black of Sambazon spoke to BevNET about their product and the Warrior Up Campaign. The program kicks off this week in San Diego where Sambazon was originally launched. Link
  • Make sure to check out, the just-launched beer-focused site just launched by Link


  • Iso-5 released its new coconut water juice drink mix in five different flavors. Link
  • Roaring Lion has launched its Roaring Lion Sugar Free beverage in a 12 oz Slimline can. It is the company's first sugar free offering and it will appear on shelves nationwide. Link
  • Wolfgang Puck and Woodway Beverage Partners, LLC introduced a new line of RTD cold-brewed iced coffees. Link


  • New Leaf Brands will be distributed in Utah by Golden Beverage Co. The state will be the 37th to carry New Leaf Brands' teas and lemonade. Link


  • Coconut water can be a healthy alternative to sports drinks, and currently boasts a small environmental impact, according to an article published in Mother Jones. Link
  • An article in Time magazine examined the lawsuit and false advertising claims concerning Glaceau's Vitaminwater Link


  • The New York City Department of Health kicked off its new program to raise awareness of the sugar content of many popular RTD beverages in the hope that more residents select healthier alternatives. Link
  • The National Milk Producers Federation is putting pressure on the FDA to stop beverage companies categorizing non-dairy products – including soy, rice and almond milk – as milk. Link


  • Tetra Pak has launched a new website and advertising campaign to celebrate the juice box. Consumers can enter to win prizes by submitting their original "Celebrate the Juice Box" music videos. Link
  • Adina For Life has become the 2010 sponsor for Swim Across America and Adina Holistics was designated as the event's official beverage. Link
  • Professional Jiu-Jitsu player Royler Grace has become the latest ambassador for Acai Roots. Link


  • High levels of caffeine and ginseng greatly impact the flavor characteristics of energy drinks, according to a study published in the Journal of Food Science. Link
  • Reuters reports that researches at UCLA discovered that cancer cells feed on fructose. The findings suggest that cancer cells metabolize refined sugars differently – possibly adding to their growth. Link


  • Impact Fusion signed a deal with an unnamed consulting company to market and distribute new Mastic Blast Energy Shots throughout the Continental United States and Canada. Link


  • The FTC granted Cott Corporation early termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act for Cott's proposed acquisition of Cliffstar Corporation. Link
  • Starbucks VIA(R) Ready Brew has hit $100 million in sales in the first 10 months since its launch. The instant coffee packets can be purchased at 37,000 points of sale nationwide. Link


  • Voting has opened for top relief ideas presented as part of the Pepsi Refresh Project: Do Good for the Gulf. Prizes in $250,000, $50,000, $25,000 and $5,000 increments will be awarded to ideas that receive the greatest number of votes. Link


  • Ball Corporation recently completed the sale of its plastics packaging business, Americas, to Amcor Limited at an approximate cost of $280 million. Link
  • New liquid sucralose was introduced by U.S. Niutang Chemical and Viachem. Link


  • The Japanese company, Morinaga, released a RTD pancake flavored milkshake that will be available in Japan from September 8, 2010. Link
  • PepsiCo has introduced its Pepsi Max beverage to the Indian market, and it will be available as of August 6. Link


  • Symrise named Ian Thurston as their new Marketing Communication Manager and Frank Rapacki as the company's Director of Consumer Insights. Link


  • Vending machine operators are starting to introduce new technology to their machines as a way to recoup lost sales. The industry suffered an a 10 percent industry sales loss as a result of the recession, the Wall Street Journal reported. Link