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At BevNET Live LA 2026, founders Brad Woodgate and Andy Sauer will take attendees inside two very different approaches to growth — one built around a tightly controlled channel and operating strategy, the other around identifying audiences and turning distinctive brands into cultural phenomena.
Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.
KDP shared an early look at its 2027 innovation pipeline highlighting dirty soda-aligned soft drink launches and creamy energy drink collabs.
According to the company, the hydration drink is “fizz-free” and will hit retail shelves in early 2027.
This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…
The deal, announced today, caps the price gap between chains and nearby independents, and orders SGWS to pay retailers directly if it violates the settlement going forward.
Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.
Prepared cocktails recorded another strong performance in NIQ’s weekly off-premise scans report, as the rest of the industry continues to tackle year-over-year (YoY) declines.
One misleading social post can spark a frenzy – but can brands keep playing with consumer trust? A brand’s curious ruse triggers a debate about the impact of “rage bait.” We also dig into Whole Foods’ latest LEAP cohort and hear from founders of three fast-growing brands about building community, creating better-for-you products and turning retail distribution into sustainable growth.
Non-alcoholic beverage sales stayed “healthy and broadly stable” through the two-week period ending September 19, 2026, according to the latest analysis of NielsenIQ scanner data by Goldman Sachs Equity Research.
From blood orange flavors to caffeinated bone broth hot cocoa to something called "Eagleberry," we've got all the bases covered in this week's new products gallery.
Walmart is carving out dedicated shelf space for a new generation of functional beverages, giving the rapidly expanding mood category one of its greatest votes of confidence from mass retail yet.
The U.S. on-premise beverage alcohol market is sending increasingly mixed signals. NIQ’s September 2026 quarterly update shows a market that remains value-led, with higher pricing helping offset continued pressure on volumes across major categories.
Martignetti Companies closed its purchase of Republic National Distributing Company’s (RNDC) control state business, adding operations in 17 states, the companies announced today.