AG1’s brick-and-mortar footprint is getting larger as the powdered beverage brand has forged its first national specialty retailer partnership with The Vitamin Shoppe, launching in more than 640 stores and online.
G.O.A.T. Fuel, the athlete-focused energy drink startup co-founded by NFL legend Jerry Rice, is debuting an upgraded formula and new packaging as it seeks to tap into rising consumer demand for clean labels and functional performance benefits that extend beyond energy.
An investor-driven shakeup at Lemon Perfect has resulted in significant headcount reduction, including company leadership and several of its employees.
Health is always at the top of mind during New Year’s resolutions. But this year, Target seems to be taking those resolutions to heart by going bigger than ever on its wellness set with a 30% assortment expansion across categories.
Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET’s inaugural trade show booth at the upcoming Winter FancyFaire*.
True to its promise of delivering the “most significant reset of federal nutrition policy in decades,” the government’s new dietary guidance released this week put dairy back in the spotlight.
This week’s gallery features protein line extensions from GORGIE and Bloom Nutrition, a skincare collaboration from Saint James and the latest innovations in THC-infused beverages.
ZOA Energy will pay out $3 million to consumers as part of a class action settlement over allegedly deceptive marketing claims. The lawsuit against the brand dates back to October 2023 when consumers sued the company in California.
Dunkin' is getting on-trend with the addition of protein milk now offered to its Lattes and Refreshers, its fruit-flavored green tea drinks.
This week's reviews features a pair of elevated takes on established categories: Mōcean's "grown-up" energy drink and The Only Mix, a new mixer line made with HPP juice.
The future of functional drinks brand Emotional Utility Beverage (EUB) is unclear after an executive posted on LinkedIn this week that the brand was “winding down,” but later deleted the post.
CLOOP, the Korean company behind Netflix’s “Squid Game” energy drink collaboration, is set to enter the U.S. powdered hydration set with this month’s launch of Hydrobae, marking a significant step in its global expansion.
After last year's exodus of suppliers from Republic National Distributing Company (RNDC) – resulting in the closure of its California operations – Jose Cuervo’s parent company is making its national exit, marking another major loss for the distributor.
Bloom Nutrition is expanding its protein powder lineup into an on-trend format.
