Functional iced tea brand Halfday Tonics has been hit with a proposed class action lawsuit, taking aim at the brand’s stated “prebiotic benefits” despite containing just 6 grams of fiber per 12 oz. can – which the complaint claims is not nearly enough for consumers to feel any effect.
Living somewhere between a sports drink and a soda, Flying Ostrich is a line of sparkling electrolyte beverages in 12 ounce cans that is positioned as an everyday hydration option.
The convenience channel is facing headwinds, but alcohol is bucking the trend – and spirits in particular are punching above their weight, according to a new report from market research firm NIQ.
In 2026 Functional Food & Beverage Predictions, Spate maps the trends set to shape the year ahead using billions of search signals and social data, revealing where wellness demand is accelerating fastest and which formats are evolving from niche to mainstream.
Adult-focused energy drink Mocean is in motion, now offering wholesale availability through Faire for independent retail accounts across North America.
Breakthru Beverage Group is restructuring its operations and cutting jobs following a strategic review by its executive leadership team, CEO Tom Bené announced in a message to employees on Tuesday.
Kendyl Vanscoy is coming onboard to guide social media strategy as Coaqua's new Marketing Director, having recently done the same over the last three years for Liquid Death.
Just Ice Tea has closed a $9 million Series B funding round, backed by investors such as Total Wine & More co-founder Robert Trone, Taste Tomorrow Ventures, Polar Strategic Ventures and executives from New York DSD house Big Geyser.
After a "record-breaking year," Vita Coco is seeking to turn strong category tailwinds into sustained growth by doubling down on active hydration.
The beverage company is set to release over 35 new SKUs across core brands like Dr Pepper, Snapple and GHOST.
Patrick Mahomes-backed functional beverage maker Throne Sport Coffee is ready to build its kingdom in New York, announcing a $10 million funding round and partnering with DSD house Big Geyser for a major push into the NYC metro market this year.
Behind nearly every breakout CPG brand is an early believer willing to write the first check. In this episode, Adam Spriggs of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures, shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands.
High-profile smoothie collaborations with celebrities and other brands have for years been one of the Los Angeles-based boutique grocer's signature items, but in teaming with Function, Erehwon is promising a more health-forward, data driven approach.
Surfside, the spirits-based iced tea category leader, is launching four new flavors as the brand continues its rise from a Northeast favorite to national ready-to-drink (RTD) powerhouse.
